Marketing Manager

Role Overview

Lead and supervise the marketing department by crafting and refining strategic marketing plans that align with company goals. Direct marketing initiatives to enhance brand recognition locally and globally while working closely with sales teams to optimize pricing strategies for maximum profit and market presence. Organize and manage major corporate events including conferences and trade shows in coordination with Project and Direct Managers.

Key Responsibilities

• Lead the holding company's marketing department and oversee all marketing activities.
• Formulate marketing strategies aligning with corporate objectives, utilizing market analysis and past performance data.
• Generate initiatives for new products and services based on competitive landscape and consumer trends.
• Collaborate with marketing personnel to develop comprehensive plans across various media and sales channels.
• Authorize and supervise the creation of promotional content, advertisements, and digital assets.
• Coordinate with external parties such as media buyers, agencies, and printers to execute marketing projects.
• Serve as the marketing department representative in important client interactions.
• Manage departmental budgets, ensuring cost-effectiveness and proper allocation of resources.
• Monitor marketing and sales metrics, producing detailed analytical reports and presentations for senior leadership and subsidiaries.
• Adjust campaigns proactively in response to performance data and feedback.
• Synchronize marketing efforts with sales activities and oversee budget forecasting and expenditures.
• Develop and release a variety of marketing materials including brochures, reports, and catalogs.
• Lead initiatives for online and print promotional campaigns and improve lead generation efforts with continuous performance measurement.
• Maintain transparent internal communication regarding marketing objectives across departments.
• Evaluate potential strategic partnership opportunities to enhance marketing initiatives.
• Supervise digital marketing channels including media campaigns, social media management, CRM platforms, and website content.
• Direct the production of marketing collateral and support subsidiaries' marketing deliverables.
• Recruit, train, and mentor marketing team members.
• Exhibit flexibility and adaptability in changing work conditions as required.

Required Qualifications

• Bachelor’s degree or an equivalent combination of education and experience.
• At least five years of experience in the exhibition, conference, and events sector.
• Proficient use of MS Office, CRM software, and other relevant tools.
• Deep understanding of the industry and market dynamics.
• Strong attention to detail paired with high accuracy standards.
• Fluency in both Arabic and English, with excellent written and oral communication skills.
• Ability to manage multiple projects and meet deadlines in a dynamic environment.
• Outstanding organizational, leadership, and management skills.
• Possession of a valid Qatar driver’s license.