Performance Creative Designer

About The Role

Optimal is seeking a creative, strategic, and data-driven Performance Creative Designer to become a vital member of our dynamic creative team. This role is focused on the ideation, design, and execution of performance-based advertisements that generate measurable outcomes. Joining early in the development of our performance creative function, you'll collaborate closely with the creative lead to set standards and lead the delivery of high-impact ad concepts and flawless creative assets that boost clicks, conversions, and client success.

You'll play a key role in growing the creative team by mentoring colleagues and shaping departmental processes as we expand.

About Optimal

Optimal is a performance marketing agency dedicated to fusing data, technology, and talent to exceed clients' marketing objectives. Our expertise spans digital media strategy, advertising, paid media, marketing communications, audience data, and analytics, positioning us as award-winning leaders in the industry.

We foster professional growth via proprietary training programs, enabling our team members to advance at any career stage.

Key Responsibilities

• Create and produce high-quality static images, animated GIFs, motion graphics, and video advertisements.
• Adapt and design creatives expertly across all primary paid media platforms including Meta, TikTok, Instagram Reels, YouTube, Google Display Network, Connected TV, and Digital Out-of-Home advertising, understanding platform-specific specifications and user behaviors.
• Maintain and enhance client brand guidelines to ensure all creative materials align with brand identity and marketing goals to drive traffic.
• Communicate and evaluate creative needs alongside account teams, collaborating with creative strategists and account managers to define creative strategies, scopes, and timelines.
• Oversee the entire lifecycle of creative projects autonomously, anticipating challenges and managing expectations to meet deadlines.
• Monitor digital media trends including generative AI advancements and integrate these insights into creative decision-making.

Qualifications

• Minimum 3 years of professional design experience preferably with paid media, performance marketing, or within an agency setting.
• Meticulous attention to detail with a dedication to delivering quality work and an openness to constructive feedback.
• A portfolio showcasing performance-focused ad creation across various platforms demonstrating expertise in typography, layout, color theory, and visual hierarchy.
• Advanced skills in Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro) and Figma.
• Competent in video editing and crafting motion graphics concepts and executions.
• Experience working with generative AI tools such as ElevenLabs, Sora, Veo, Chat-GPT Image Generation, and Adobe Firefly.
• Strong communication and presentation skills capable of explaining design rationale clearly to internal teams and clients.
• Excellent organizational skills with the ability to juggle priorities and deliver multiple projects efficiently in a fast-paced environment.

Preferred Expertise

• Experience with HTML5 and Adobe Animate.
• Skills in advanced video editing and complex motion graphics including 3D and character animation.
• Background in mentoring or managing junior design staff.
• Capability in designing and prototyping detailed user interfaces for landing pages (UI/UX).

Benefits

• Flexible time off policies.
• Paid parental leave.
• Comprehensive health insurance covering dental and vision.
• Flexible Spending Account plans.
• Employee assistance programs.
• 401(k) plan with employer matching.
• Tuition reimbursement opportunities.
• Continuing professional development programs.
• Employee rewards and recognition initiatives.

Working Hours and Location

This position is based at our Austin, TX office. The work schedule follows a hybrid model with three days onsite and two days remote per week, operating Monday through Friday from 9:00 A.M. to 5:00 P.M. Occasional evening or weekend work may be necessary.

Additional Information

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