Social Media Manager

Role Overview

We are seeking a Social Media Manager to oversee our daily social presence across platforms including Instagram, TikTok, X, YouTube, and Reddit. This position involves strategizing social content, managing paid advertising campaigns, maintaining the posting calendar, engaging with the community, crafting social media copy, and producing light content edits. You will collaborate extensively with internal teams and must thrive in a dynamic startup pace within the fashion and soccer culture realms.

Key Responsibilities

• Implement and own the social media content calendar with consistent brand voice, posting approximately 3-7 times weekly on Instagram & TikTok, 2-3 times on X, and 2-4 times monthly on YouTube and Reddit.
• Engage actively with followers by responding to comments, direct messages, and participating in relevant brand conversations on Instagram and TikTok.
• Manage paid advertising campaigns on Meta and TikTok platforms, handling targeting, budget allocation, and creative rotations with operational oversight.
• Create and edit lightweight social media content such as captions, Reels, Stories, and video stitches monthly, supplementing the primary content developed by the creative team.
• Coordinate with key stakeholders to align social campaigns with product launches, events, and other marketing initiatives.
• Track, analyze, and report monthly on social media performance metrics, offering actionable insights to improve engagement, reach, and follower growth.
• Keep updated with evolving platform algorithms, trending content formats, and cultural movements within streetwear and soccer communities.
• Assist in managing influencer and ambassador content schedules, ensuring timely reposts and amplifications.
• Design and present refreshed social media strategies every 2-3 months for each platform.

Qualifications

• Deep affinity with New York City culture, streetwear fashion, and soccer/sports is essential.
• At least two years’ experience managing social media for consumer brands within streetwear, sports, fashion, or lifestyle sectors.
• Proficient in running paid campaigns on Instagram and TikTok, with hands-on experience using Meta Ads Manager and TikTok Ads Manager.
• Keen content awareness to identify what trends capture attention authentically and avoid overused themes.
• Competent in creating and editing content using native apps or tools like CapCut and Adobe Express.
• Strong analytical skills to interpret social data and translate it into strategic decisions.
• Effective written communication with an emphasis on consistent brand voice.
• Capable of independently managing workflow, priorities, and deadlines without close supervision.

Educational Background

Bachelor’s degree preferred but not mandatory.

Personal Attributes

• Native platform knowledge to adapt content uniquely to TikTok, Instagram, and X.
• Authentically immersed in youth culture linked to streetwear and soccer.
• Quick, detail-oriented, and reliable under startup pressures.
• Strong aesthetic judgment and ability to produce quality content when needed.
• Data-driven approach to learning and improving social strategies.
• Self-motivated, proactive in identifying opportunities and contributing ideas.
• Collaborative spirit working effectively with creatives and company leadership.

Working Hours and Conditions

The role is primarily onsite in Brooklyn, NY, requiring presence at the office at least two days a week, Monday to Friday from 10am to 6pm. Occasional overtime including evenings or weekends may be necessary but not obligatory. Travel may be required. Professional conduct is expected in all work hours and related events including brand activations, meetings, and social functions.

Compensation

The starting salary for this position is $120,000 per year.

Company Background

Ophsides is a New York City-based startup focusing on soccer-inspired streetwear, launching in May 2026. We are committed to fostering a respectful and safe workplace culture for all employees.