Creative Strategist

About the Role

Join VIVA Creative, an award-winning experiential agency known for innovative content creation, live events, design, and production. We seek passionate, multi-skilled individuals who are thinkers, storytellers, and action-oriented team members. As a Creative Strategist, you will work closely with VIVA executives to drive new business wins and maintain client relationships. This role offers the opportunity to apply strategic research, storytelling, creativity, and leadership to craft compelling proposals, pitch concepts, and contribute to marketing and client initiatives. The position is onsite in the Washington, D.C. metro area, requiring 4-5 days per week in the Rockville, MD office.

Key Responsibilities

• Research industry trends in events, content, and immersive experiences to extract actionable insights.
• Analyze RFPs, budgets, and market data to generate winning ideas and strategies.
• Create compelling creative lookbooks and lead interactive sessions with diverse teams including creatives, designers, producers, directors, technical specialists, account managers, executives, and clients.
• Develop written materials such as concept briefs, speaker remarks, guest journey narratives, and comprehensive proposals.
• Leverage AI tools effectively within the creative and strategic process while maintaining strong human writing skills.
• Collaborate openly, accept feedback positively, and prioritize team success over individual ideas.
• Scope projects realistically to fit within financial constraints and venue requirements, adapting quickly to changes and improving subsequent versions.
• Engage fully in a fast-paced, project-driven environment with flexibility for extended hours during critical deadlines, including occasional late nights and weekends.

Candidate Profile

• Minimum 6 years of experience as a creative professional, marketer, or strategist—agency background preferred but not mandatory.
• A degree in Marketing, Communications, Media, or a closely related discipline, complemented by additional relevant skills.
• Proven experience in strategizing or producing live events.
• Proficient and experienced in integrating AI tools into daily strategic and creative workflows.
• A strong portfolio showcasing critical thinking abilities and creative versatility.
• Excellent strategic planning and organizational skills to manage multiple deadlines effectively.
• Demonstrated leadership in directing brainstorming sessions followed by independent delivery of polished work under pressure.
• Ability to translate complex business concepts into clear, understandable communication for various stakeholders.

About VIVA Creative

VIVA Creative is a global experiential agency blending creativity with technology to enhance audience engagement, cultivate brand loyalty, and achieve measurable results through live experiences, content, design, and production.