Digital & E-Commerce Executive

Overview

The Digital & E-Commerce Executive plays a pivotal role in enhancing the hotel's online revenue streams, digital footprint, and the volume of direct bookings. The position involves overseeing the hotel website, managing online distribution platforms, and executing digital marketing and e-commerce strategies. This role works collaboratively with teams across Sales & Marketing, Revenue Management, Reservations, and Corporate Marketing to maintain a uniform brand image across all digital channels while striving to boost performance and guest engagement.

Core Duties

• Implement and drive the hotel's overall digital and e-commerce strategy.
• Continuously assess website metrics, direct booking figures, and digital sales performance.
• Create analytical monthly reports with actionable insights and suggestions.
• Manage the hotel's website content to ensure accuracy and regularly update promotions and property information.
• Collaborate with the Corporate Marketing team to plan and execute website improvements.
• Administer OTA extranet platforms, ensuring rate parity, inventory accuracy, and content consistency across all online travel agencies.
• Evaluate OTA channel performance and leverage promotional opportunities effectively.
• Support search engine optimization (SEO), search engine marketing (SEM), Google advertising campaigns, customer relationship management (CRM), and email marketing efforts.
• Monitor and optimize the return on investment for digital campaigns.
• Analyze website traffic, booking patterns, and campaign efficiencies using Google Analytics, providing competitor benchmarks and performance reporting.
• Oversee online reputation by tracking guest reviews and coordinating appropriate responses with the operations team.
• Integrate efforts with Revenue Management, Sales, and Corporate Marketing departments to support various commercial projects such as offerings related to rooms, dining, spa, and wellness services.
• Remain informed on emerging digital trends, hospitality technologies, and sector best practices.

Required Qualifications

• A bachelor's degree in Marketing, Digital Marketing, Hospitality, Business Administration, E-Commerce, or related disciplines.
• Between two and three years of practical experience in hotel e-commerce or digital marketing, ideally within luxury hospitality environments.
• Proficiency using OTA extranets, Google Analytics, Google Ads, SEO/SEM practices, CMS platforms, CRM tools, and Microsoft Office suite.
• Familiarity with hospitality-specific software such as SynXis and Ideas RMS would be advantageous.

Skills and Abilities

• Strong commercial acumen partnered with analytical capability.
• Advanced digital marketing and e-commerce knowledge.
• Competence in website and OTA channel management.
• Hands-on experience with SEO, SEM, and Google Analytics.
• Experience with CRM systems and email marketing campaigns.
• Excellent communication skills and ability to manage diverse stakeholders.
• Effective project management skills with high attention to detail.
• Capability to independently juggle multiple priorities efficiently.

Performance Metrics

• Increase in Brand.com revenue.
• Improvement in direct booking conversion rates.
• Growth in website traffic and successful conversion rates.
• Accuracy and performance levels of OTA content.
• Return on investment from digital campaigns.
• Performance of SEO and Google Ads.
• Engagement rates in email marketing efforts.
• Online guest reputation scores.
• Timeliness and accuracy in digital performance reporting.