Graphic Designer

About the Role

Not Your Mother's Haircare seeks a passionate Graphic Designer deeply interested in beauty, design, and culture. This position focuses on producing striking creative assets to support marketing initiatives and packaging projects. Reporting to the Creative Director, the role collaborates with teams across marketing, innovation, and creative departments to craft campaign, launch, and brand storytelling visuals for both digital and physical platforms.

This opportunity suits a designer eager to take increased responsibility for creative outputs, offer proactive ideas, and develop into a versatile asset across multiple brand touchpoints. The ideal candidate is highly engaged with beauty trends, social-first approaches, Gen Z culture, and inspired by branding, typography, packaging design, and visual narratives.

Company Culture

At Not Your Mother's Haircare, the mission is to revolutionize hair care with clean, effective products catering to diverse hair needs such as volume, hydration, frizz control, and definition without complexity. The company values rapid innovation, bold ideas, collaboration, and fresh perspectives. They prioritize a culture that celebrates individuality, encourages ownership of ideas, and embraces curiosity and change to consistently push boundaries.

Collaboration

This role reports to the Creative Director and works closely with the Art Director and creative team members. Cross-functional collaboration occurs with Marketing, Social, Sales, Direct-to-Consumer, Innovation, and Influencer teams to produce cohesive social-first content and ensure consistent brand messaging across digital, retail, ecommerce, packaging, and campaign assets.

Key Responsibilities

• Design fresh, attention-grabbing digital assets for social media, email, and website channels.
• Develop illustrations, icons, and brand elements to support marketing campaigns and internal creative efforts.
• Create visually compelling email marketing materials that align with campaign messaging, brand guidelines, and ecommerce objectives, covering launches, promotions, and ongoing communications.
• Produce enhanced product detail page assets that clearly communicate product features and benefits.
• Assist in preparing internal presentations, moodboards, and branded decks using tools like PowerPoint and Canva.
• Monitor creative trends and generate ideas that resonate with Gen Z, ensuring alignment with brand identity.
• Support packaging design for new and existing products under senior team guidance.
• Prepare print-ready files, layouts, and specifications, progressively gaining independence in artwork updates.
• Review proofs to ensure accuracy in typography, color, hierarchy, and legal content.
• Assist with designing materials for influencer mailers, PR kits, retail collateral, and other print items linked to campaigns and launches.
• Maintain organized packaging files, templates, and systems to facilitate efficient team workflows.
• Contribute to brand storytelling materials such as sales collateral and internal communications.

Required Qualifications

• Strong command of Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.
• Experience designing for both digital platforms and print formats such as social media, ecommerce, and packaging.
• A portfolio demonstrating expertise in typography, layout, branding, and visual storytelling.
• Capacity to juggle multiple projects in a fast-paced environment.
• Effective communication skills and a collaborative mindset.
• A relevant design degree is advantageous but not mandatory if portfolio quality is high.
• Bonus: Experience with motion design, short-form content, or social-first visual storytelling.

Preferred Attributes

• Keeping up with social trends and valuing creative, well-curated social feeds.
• Balancing creativity with strong organizational skills and efficiency without neglecting detail.
• Thinking inherently in design elements like grids, color schemes, and typography.
• Being receptive to feedback, working well in teams, and thriving under pressure.
• Eagerness to grow professionally while taking greater ownership over project execution.

Experience and Schedule

• 3 to 5 years of graphic design experience, ideally within beauty, fashion, lifestyle, or consumer brands.
• Hybrid work arrangement consisting of three days in-office and two days remote.

Benefits and Perks

• Competitive pay reflecting skill and impact.
• Generous paid time off including PTO, sick leave, 9 holidays, and 2 floating holidays.
• Comprehensive medical, dental, and vision insurance for employees and families; company-funded short-term disability and life insurance.
• Financial benefits including Roth and 401(k) retirement plans with 4% employer matching.
• Paid parental leave supporting family needs.
• Professional development reimbursement to support career growth.
• Wellness perks including an on-site fitness center and One Pass Select membership.
• Annual allotment of 60 complimentary products each year.
• Beauty and wellness credits to invest in personal care.
• Volunteer time off to support community causes.
• Monthly networking lunch credit for team engagement and inspiration.