Marketing Lead

Company Overview

Everyset is the fastest expanding provider of background talent solutions within the film and television sector. Since pioneering SAG-AFTRA approved digital timecards in 2020, it offers an integrated system streamlining sourcing, onboarding, and timekeeping for background actors. Supporting hundreds of productions monthly, the company is guided by industry experts and runs 24/7 operations to deliver unmatched service to various sized productions. As a privately held, venture-backed entertainment technology startup, Everyset emphasizes high productivity in a relaxed and casual environment.

Role Summary

This individual contributor position suits a proactive marketer who understands the in-person, relationship-driven nature of film and TV. The role requires taking initiative to drive digital marketing, social media, community building, and event management with agility and constant momentum.

Key Responsibilities

• Manage Everyset's social media channels (LinkedIn, Instagram, TikTok, X), including content creation, posting, and engagement in an industry-aligned voice.
• Produce swift, authentic content such as short videos, behind-the-scenes features, customer highlights, and memes prioritizing volume and speed over polish.
• Design and execute scrappy digital campaigns (email, paid social, landing pages), iterating based on performance data.
• Organize and oversee full execution of in-person events like mixers, dinners, panels, trade shows, and on-set activations, handling logistics, marketing, follow-up, and event facilitation.
• Attend productions and industry events in Los Angeles to cultivate relationships with assistant directors, producers, points of contact, and background talent.
• Develop and maintain an Everyset community through user groups, referral programs, and brand advocates.
• Innovate with low-cost guerrilla marketing tactics to stir buzz aligned with industry culture.
• Leverage events and relationships to generate sales leads and support pipeline development.
• Create and distribute timely content that harnesses cultural and industry moments immediately.
• Utilize AI tools daily for content generation, video editing, design, emailing, research, and automation to enhance productivity.
• Continuously experiment with new technologies and integrate successful tools into workflow.
• Monitor engagement, community expansion, event participation, lead generation, and pipeline impact, providing straightforward reporting and rapid adjustments.

Candidate Profile

• 3 to 6 years of practical experience in digital marketing, social media, community, or event marketing, ideally in startups, entertainment, or agencies.
• Hands-on contributor who personally crafts posts, edits videos, books venues, and manages events.
• Strong evidence of social media growth through personal account or campaign management.
• Demonstrable ability to deliver memorable events within limited budgets.
• Proficient and rapid user of AI tools prioritizing quantity of output over perfection.
• Composed working in ambiguous environments with minimal process, accountable for all marketing functions across channels.
• Preferably located in Los Angeles to support frequent in-person presence.
• Bonus points for existing film/TV production relationships or marketing experience targeting entertainment professionals.

Compensation and Benefits

• Competitive annual salary of $105,000.
• Bonus incentives linked to milestones and equity options.
• Health insurance covering medical, dental, and vision, effective from employment start.
• Human Interest 401k retirement savings plan.
• Provision of computer workstation setup.
• Unlimited paid time off (vacation/PTO).
• Remote work flexibility without a fixed office, with expected attendance in Los Angeles for events several days monthly.