Sales Development Director

About the Role

As the Sales Development Director at Adherent, you will lead and oversee the sales development team and processes, driving robust pipeline growth through strategic lead generation aligned with our company’s expansion goals in the SaaS sector. Reporting to the President, this function is pivotal in establishing a strong base of prospective clients to fuel business growth.

Key Responsibilities

• Develop and implement comprehensive sales development strategies that boost lead generation and expand the sales funnel in sync with overall sales and marketing plans.
• Guide, mentor, and inspire a high-performing sales development team, providing ongoing coaching, training, and feedback to drive success and professional development.
• Manage and assess SDR team performance metrics such as forecasting, pipeline health, revenue generation, and activity to ensure alignment with business objectives.
• Work closely with sales, marketing, and product teams to unify strategies and messaging, sharing market insights and client feedback to refine offerings.
• Continuously monitor progress, analyze performance data, and optimize lead generation methods by leveraging industry research and analytics to identify high-value markets.
• Streamline sales development workflows and best practices to increase efficiency in customer engagement, qualification, and market expansion.
• Implement and utilize tools and technologies that enhance team communication and operational effectiveness.
• Deliver regular reports on lead generation and pipeline status to senior management, providing strategic recommendations based on data analysis.

Experience and Qualifications

• Bachelor’s degree in Business Administration, Marketing, or a related discipline; Master’s degree is preferred.
• Over 10 years of enterprise sales development, lead generation, or business development experience, with a minimum of 4 years leading global SDR teams in B2B SaaS technology, preferably within product-led growth or hybrid models.
• Demonstrated success in building and managing top-tier sales development teams and consistently surpassing lead generation goals.
• In-depth knowledge of high-velocity and enterprise SaaS sales environments.
• Expertise in defining scalable processes and creating actionable playbooks suited for fast-growing companies.
• Experience managing inbound and outbound sales development responsibilities, with emphasis on cultivating team culture, operational excellence, and results.
• Strong collaborative skills to align teams during change, combined with a data-driven approach to decision-making.
• Proficient use of CRM platforms such as Salesforce and HubSpot, and sales enablement tools including Salesloft, Lemlist, and Vidyard.
• A passion for technological innovation and creative problem-solving to craft solutions that align with business needs.
• Ability to adapt effectively in a dynamic, fast-paced setting managing multiple priorities.

Core Attributes

• A collaborative team player who values partnership and fosters mutual respect to achieve shared goals.
• Energetic and committed to delivering impactful outcomes within deadlines.
• Determined and result-focused, capable of resolving challenges with measurable success.

Why Work Here

• Competitive remuneration package with bonuses, health coverage, and a comprehensive retirement plan.
• Generous paid leave including annual, company, service, and parental leave.
• Focused wellbeing initiatives including mental health support and work-life balance programs.
• Thoughtful onboarding with welcome gifts, buddy system, and advanced IT resources.
• Opportunities for continuous skill enhancement and educational support funding.
• Diverse, inclusive, and innovative workplace culture promoting collaboration and respect.
• Flexible remote work arrangements supporting wellness and work-life balance.
• Recognition for excellence in flexible working and employee wellbeing schemes.

Commitment to Inclusion and Diversity

At Adherent, we embrace diversity as a source of innovation and strength, cultivating an inclusive environment where all employees feel valued, respected, and empowered to bring their authentic selves to work. We aim to build a workplace culture rooted in collaboration, empowerment, and mutual respect that reflects the global community we serve.