Content & Editorial Lead

About the Role

Daffy is seeking a passionate and skilled Content & Editorial Lead to drive the company's editorial voice and strategy. This role focuses on crafting insightful and engaging content related to personal finance, charitable giving, tax strategies, and philanthropy. You will oversee the entire editorial process, from conceptualizing ideas to publishing and analyzing content performance, ensuring the brand maintains a trusted and compelling presence across multiple channels including blogs, social media, and video.

Key Responsibilities

• Manage and execute Daffy's editorial calendar, maintaining a consistent publishing schedule of 2-3 high-quality content pieces weekly.
• Create engaging articles covering areas such as personal finance, charitable donations, tax planning, product insights, and member experiences.
• Ensure Daffy's brand voice is coherent and evolving across blog posts, social media, video content, lifecycle communications, and member messaging.
• Collaborate directly with leadership, including the VP of Marketing and CEO, to generate executive thought leadership, announcements, and founder-driven content.
• Conduct interviews with members, financial advisors, and internal subject matter experts to create original stories and viewpoints.
• Partner with the Head of Growth Marketing to enhance organic reach through robust SEO and AI search strategies, aligning organic and paid content efforts.
• Develop content tailored for both traditional search engines and AI-driven platforms such as ChatGPT, Claude, and Perplexity.
• Track and analyze content metrics, keyword rankings, and trends in AI search to refine editorial focus and improve outcomes continuously.
• Work closely with Product, Design, and Marketing teams to support product launches and campaigns, independently producing polished visual assets using tools like Canva, Figma, and AI-based applications.

Qualifications

• Exceptional writing ability, able to make complex topics accessible, engaging, and valuable to readers.
• Genuine interest and curiosity in personal finance, investing, tax issues, and philanthropy with a commitment to staying informed on industry developments.
• At least 4 years' experience creating editorial content for consumer brands, fintech firms, media outlets, or publishing houses.
• Proven history of growing organic traffic through consistently published, high-quality content.
• Sound editorial judgment that balances SEO ranking with trustworthiness and shareability.
• Experience managing all content phases, from ideation and research through production, publication, and performance evaluation.
• Ability to independently design and produce refined visuals supporting editorial content using tools like Canva, Figma, or other AI graphic applications.
• Familiarity with SEO fundamentals, keyword research methodologies, and adapting content for AI-driven search engines.
• Proficiency with analytics tools including Google Search Console and Google Analytics alongside modern AI writing/research tools.
• Highly self-motivated, extremely well-organized, and excited to take ownership of a critical content leadership role within a fast-paced startup atmosphere.

Preferred Attributes

• Experience working in a venture-backed startup or other rapidly scaling companies.
• Professional certifications such as CFP, CFA, CPA, or demonstrated expertise in personal finance through writing or career background.
• An ongoing writing practice, such as maintaining a newsletter, blog, or other regular publications that highlight consistent writing development.

What We Offer

• A unique opportunity to influence content for one of the fastest-growing donor-advised funds in the United States, directly impacting business growth and public engagement.
• Collaborate with exceptional leadership, including founding members with notable experience at Wealthfront, Twitter, Slack, and LinkedIn.
• A supportive and dedicated team environment that values mission alignment and member impact.
• Access to extensive company-branded merchandise and swag.

Location and Compensation

This is a remote position open to candidates residing anywhere in the United States, with a preference for those located in the San Francisco Bay Area to enable occasional in-person meetings.

Compensation is transparent and equitable, with salary ranges based on candidate location:

• Remote (U.S.-based): $120,000 to $150,000 annually plus equity.
• Bay Area (Hybrid): $140,000 to $170,000 annually plus equity.

About Daffy and Aside

Daffy is powered by Aside, a venture-backed technology company dedicated to making generosity accessible and frequent. Founded by experienced tech leaders Adam Nash and Alejandro Crosa, Aside has secured over $22 million in funding from prominent venture investors. Daffy is among the top 10 donor-advised funds in the country, managing over a billion dollars in charitable assets and distributing more than $300 million to charitable organizations across the U.S.

The company is committed to diversity and inclusion in hiring practices, encouraging candidates of all identities and backgrounds to apply.