Digital Marketing Executive

About the Role

We are seeking a Digital Marketing Executive to enhance and expand our company's digital footprint, primarily managing platforms like Facebook, Instagram, LinkedIn, and Google. The role involves creating captivating content such as product visuals, updates, and promotional offers to engage our audience effectively.

Key Responsibilities

• Manage and increase visibility across major social media channels including Facebook, Instagram, LinkedIn, and Google.
• Design and publish engaging marketing content including product posters and customer updates.
• Plan, execute, and optimize paid advertising campaigns on Google Ads and Meta Ads focusing on lead generation and inquiry conversions.
• Generate leads for a range of electrical goods including panels, RMUs, cables, and accessories.
• Conduct marketing outreach through WhatsApp and Email campaigns.
• Maintain and regularly update the company’s website and Google My Business profile.
• Perform basic SEO tasks such as keyword implementation, content updates, and on-page optimization.
• Leverage analytic tools like Google Analytics and Meta Business Suite to monitor campaign performance.
• Collaborate with the sales team to align marketing campaigns, promotions, and customer engagement strategies.
• Compile and submit detailed weekly and monthly reports on leads, reach, engagement, and conversion metrics.

Skills and Qualifications

• Solid understanding of Digital Marketing domains including SEO, social media management, and paid advertising.
• Strong communication abilities, with a preference for proficiency in both English and Malayalam.
• Basic graphic design capabilities using tools like Canva or Photoshop.
• Competency in creating marketing creatives and producing short videos or reels.
• Good knowledge of lead generation techniques and strategies to support sales efforts.
• Effective team coordination and meticulous reporting skills.