Digital Media Coordinator

About DAC

DAC is a global performance media agency specializing in full-funnel strategies. Leveraging expertise in SEO, paid media, creative production, analytics, and local optimization, the agency integrates AI, data, and creativity to craft campaigns that engage audiences from global to local levels.

Position Overview

The Digital Media Coordinator role focuses on supporting paid search campaign execution and optimization. This role is suited for individuals who are analytical, detail-focused, and eager to expand their skills in digital performance marketing within a dynamic agency setting.

Key Responsibilities

• Develop deep knowledge of biddable paid media starting with paid search and gradually including paid social and display advertising.
• Create weekly and monthly performance reports encompassing all paid media channels.
• Collaborate effectively with internal teams and external partners to ensure smooth campaign operations.
• Continuously analyze and monitor paid search and display campaigns to enhance and scale them aligned with client objectives.
• Manage the build, launch, optimization, and maintenance of campaigns across platforms such as Google Ads, Bing, Yahoo, and Facebook.
• Conduct ad copy testing and banner ad experiments to boost campaign outcomes.
• Perform keyword, placement, and market research for campaign improvements and expansions.
• Carry out quality assurance on campaign setup and post-launch assessments.

Qualifications and Skills

• Bachelor's degree is required.
• Certifications in Google Fundamentals, Google Advanced, DoubleClick, and Bing are advantageous.
• Experience with bulk uploads and familiarity with Google Ads Editor.
• Ability to construct fundamental campaign structures within major ad platforms.
• Strong skills in extracting reports and delivering high-level performance insights.
• Proficient in data review and problem-solving techniques.
• Advanced Excel capabilities, including VLookups, Pivot Tables, and chart creation.
• Passion for learning and career advancement in digital marketing.

Benefits and Work Environment

• Opportunity for professional development with leading clients and contemporary marketing tools.
• Participation in a collaborative and innovative global culture that encourages transparency and curiosity.
• Competitive salary within the range of $50,000 to $60,000 CAD, combined with a comprehensive health benefits package.
• Generous paid time off, wellness programs, parental leave, and retirement savings plans.
• Supportive and casual work atmosphere fostering growth and teamwork.

Additional Information

This position requires presence at the Toronto office three days per week; remote work options are not available.

The responsibilities and qualifications may vary depending on business needs. DAC is an inclusive employer providing equal opportunity regardless of protected characteristics and is committed to accommodation during recruitment.