General Manager

About Ever

Ever is creating a new model for auto retail. It is an AI-first platform focused on building a large-scale automotive business beginning with electric vehicles, combining technology and operations to support EV buyers and sellers through online and offline channels across the country.

Role Overview

The General Manager will lead Ever’s Costa Mesa hub from an operational standpoint. This person will oversee the entire customer deal journey, from initial lead to funding and title completion, and will be accountable for results, team culture, and daily execution across Sales, BDC, Finance & Insurance, and the Business Office / Title & Registration. The role reports to the VP of Operations and is a full-time position requiring on-site presence in Costa Mesa.

Sales Leadership

• Take ownership of retail deal volume objectives and hold the sales team responsible for closing performance, front-end margin per unit, and customer experience outcomes.
• Maintain a disciplined sales flow from lead generation through delivery, while tracking pipeline quality, conversion by stage, and average time to close.
• Audit deals during the sales process and after completion to protect margin, confirm proper deal structure, and reinforce process discipline.
• Spot funnel breakdowns early and resolve them before they become recurring issues.

BDC and Lead Operations

• Manage inbound and outbound BDC performance, with accountability for contact rates, appointment-setting results, and show rates.
• Keep routing, CRM accuracy, and sales scripts up to date and used consistently by the team.
• Work closely with pricing and inventory teams so that lead volume and vehicle placement match BDC capacity and conversion performance.

Finance & Insurance

• Own back-end gross profit targets by improving product attachment, financing conversion, and controlling chargebacks.
• Ensure each deal satisfies lender rules, state regulations, and internal compliance standards without exception.
• Track funding speed, deal rework, and stipulation clearance as key indicators of F&I health.
• Escalate staffing or role-definition gaps in F&I before they begin to reduce throughput.

Business Office / Title & Registration

• Make sure title and registration work is completed within required service-level targets and monitor completion and exceptions weekly.
• Own the transfer from Finance to Business Office as a clearly documented process, and remove delays tied to title issues or lien payoffs so funding is not held up.
• Stay current on title and registration requirements across all states involved in Costa Mesa hub transactions.

Execution, Accountability, and Leadership

• Lead weekly operating reviews with team managers, using data to identify trends, assign fixes, and follow through to closure.
• Translate company-level goals such as GPU, deal volume, and margin into specific team targets with owners and deadlines.
• Drive the rollout and adoption of SOPs, system changes, and operational improvements from planning through implementation.
• Own the hub’s profit contribution and manage the operating levers that influence it.
• Set expectations for how the team works, handles pressure, escalates issues, and serves customers.

Performance Expectations

• Maintain front-end and back-end GPU at or above target, including blended GPU across all closed deals.
• Deliver strong deal volume, close rates, days-to-fund performance, stipulation clearance, and BDC appointment-to-show conversion.
• Keep compliance measures such as chargeback rate and title completion rate within required thresholds.
• Support sales goals that include both volume and customer sentiment.

Team and Organizational Health

• Own staffing, performance management, and retention across all four verticals.
• Hold regular one-on-ones and provide documented coaching to direct reports.
• Ensure critical roles are hired and ready to perform before staffing gaps create operational problems.

Process and Compliance

• Set and reinforce SOP adherence across Sales, BDC, F&I, and the Business Office.
• Maintain deal integrity through lender compliance, title and registration rules, CDK data accuracy, and end-to-end contract packaging.

Qualifications and Experience

The ideal candidate brings 5–8 years of senior leadership experience in a high-volume, customer-facing environment and has managed several functional teams at once. Direct ownership of both Sales and F&I performance is required, along with a strong understanding of front-end and back-end margin mechanics at the deal level. Prior leadership of a BDC or inside sales organization with clear accountability to conversion and pipeline metrics is also important. Experience in automotive retail or direct-to-consumer vehicle operations is strongly preferred, as is familiarity with the DTC model. Hands-on experience with CDK, Reynolds & Reynolds, or a similar dealership management system is needed. Background in business office and title/registration functions, including multi-state or complex regulatory settings, is expected. The role also calls for proven ability to hire, develop, and manage performance against documented standards, a working understanding of EV retail, and a strong focus on customer experience and escalation handling.

Location and Schedule

This role is based in Costa Mesa, California and must be performed on-site. Remote and hybrid arrangements are not available. Availability is needed during peak volume periods, weekends, and month-end close.

Compensation and Benefits

The base salary range is $130,000 to $155,000 depending on experience. An annual performance bonus of 15% to 25% of base pay is paid based on KPI performance across GPU, deal volume, team development, and operational compliance. Total target compensation is $156,000 to $201,500+. Benefits include medical, dental, and vision coverage, a 401(k), stock options, PTO, and sick time.

Company Growth

Ever is headquartered in San Francisco and is expanding nationwide. The company is backed by leading investors and led by former leaders from companies including Uber, Tesla, Rivian, Lithia, Penske, Carvana, Lyft, Meta, J.P. Morgan, and BCG. Following a recent Series A round, Ever has raised $100M in combined equity and debt financing and is hiring to build the next generation of auto retail. Learn more at evercars.com.