Graphic Designer

About Sporting Life

Sporting Life is a Canadian brand dedicated to inspiring an active lifestyle through high-quality sports gear since 1979. Alongside sister brands Golf Town and Team Town, it combines sport and fashion to encourage Canadians to stay active.

Why Join Us?

• Access to a flexible benefits package offering varying levels of health, dental, and vision coverage.
• Employee discounts at Sporting Life, Golf Town, and Team Town, extendable to friends and family.
• A collaborative team environment celebrating a sports-oriented lifestyle.
• A dynamic, fast-paced hybrid workplace where sport and style passion is welcomed.
• Exclusive vendor deals and expert product training to enhance knowledge and performance.
• Competitive salary range from $55,000 to $60,000 based on experience, including bonuses and career advancement opportunities in the sports lifestyle sector.

Role Overview

The Graphic Designer is responsible for creating digital creative materials such as email marketing campaigns, web content for mobile and desktop platforms, and promotional assets for social media and performance marketing. The role emphasizes executing designs efficiently while ensuring brand consistency across multiple channels. Experience with animation and video content for web and social media platforms is beneficial. This position offers significant opportunities for creative growth and professional development.

Key Responsibilities

• Work closely with the Marketing department to design creative assets and solutions for e-commerce, digital campaigns, performance marketing, as well as print and promotional materials when needed.
• Establish and maintain streamlined production workflows to guarantee accuracy, consistency, and punctual delivery of design assets.
• Collaborate with cross-functional teams to produce clean, user-centered, and visually engaging designs that meet business goals.
• Handle multiple design projects simultaneously while effectively managing shifting priorities and deadlines.
• Ensure all creative outputs align with Sporting Life's brand identity and overarching mission and vision.
• Participate in brainstorming and executing creative concepts for brand campaigns, retail activations, and seasonal marketing programs, ensuring ideas remain innovative and on-brand.

Qualifications & Skills

• Minimum of three years' experience in graphic design, web design, or as a production artist.
• Proficient with Adobe Creative Suite tools (Photoshop, InDesign, Illustrator); familiarity with Adobe Animate is an asset. Knowledge of Figma is advantageous.
• Understanding of various content types and marketing platforms throughout the customer journey to capture attention and increase engagement.
• Comfortable working on Mac operating systems.
• Strong grasp of creative workflows, excellent organizational and file management skills.
• Ability to adapt creative materials for French-speaking markets by working with translation services to incorporate localized text and design adjustments for regional and language differences.
• Exceptional attention to detail and conscientiousness.
• Capability to navigate a fast-moving retail marketing setting while also contributing to broader creative initiatives.

Additional Information

As part of the hiring process, AI technology assists in screening applications, which are also thoroughly reviewed by the recruitment team. This is a newly created role within the organization.

Sporting Life Group Limited is an equal opportunity employer committed to accommodating persons with disabilities. Candidates requiring accommodations during recruitment are encouraged to contact Human Resources to ensure a fair selection process in compliance with accessibility legislation.