Meta Google Ads Performance Manager

Company Overview

MyFutureCode IT Solutions is an innovative IT company focused on creating digital products that push the boundaries of technology. We specialize in building intelligent software solutions that help businesses grow, improve efficiency, and prepare for the future. Our expertise spans custom software, web and mobile app development, cloud and AI services, UI/UX design, and IT consulting.

Job Role and Responsibilities

We are seeking a results-oriented Ad Manager with extensive experience in managing mobile app marketing campaigns. The candidate will be responsible for strategizing, launching, and optimizing paid advertising initiatives on Google Ads and Meta platforms, particularly Facebook and Instagram, to drive mobile user acquisition effectively.

• Develop, launch, and optimize paid advertising campaigns focused on mobile apps.
• Track and enhance key performance indicators such as Cost Per Install (CPI), Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and Click-Through Rate (CTR).
• Execute A/B testing on creative assets, audience segments, and campaign strategies to improve results.
• Efficiently scale campaigns while maintaining targeted performance levels.
• Implement audience targeting, retargeting, and segmentation techniques.
• Analyze campaign data to provide meaningful insights and recommendations.
• Work collaboratively with creative and product teams to boost ad effectiveness.
• Keep abreast of current industry trends and algorithm updates across advertising platforms.

Qualifications and Skills

• At least three years of experience in performance marketing or ad operations.
• Proven experience managing campaigns for ten or more mobile applications concurrently.
• Experience handling daily campaign budgets of at least ₹100,000.
• Expertise with Google Ads (including Universal App Campaigns) and Meta Ads Manager for Facebook and Instagram.
• Strong analytical capabilities and proficiency in data-driven marketing decisions.
• Familiarity with mobile app attribution and user acquisition methodologies.
• Bonus: Experience with tracking platforms such as Firebase, AppsFlyer, or Adjust.