Program Manager

About Creative X and Meta

Creative X is a global agency responsible for steering the creative vision of Meta's brands, such as Facebook, Instagram, WhatsApp, and its hardware products. The agency's mission is to foster visionary creative advertising and consumer brand experiences that resonate worldwide. Creative X prides itself on fearless creativity that shapes the future of connection, leveraging the talents of industry-leading professionals to produce purposeful and innovative work that reaches nearly five billion users globally. Collaboration, community, and career development are key focuses, reinforced by teamwork across agencies and internal creative networks to maintain a consistent global brand narrative.

Program Manager Role Overview

The Program Manager will cultivate strong partnerships with various stakeholders including Performance Marketers, Brand Marketers, Media teams, International and Product Marketers, internal creatives, and external agency partners. Collaborating closely with Integrated Marketing, Performance Media, and Creative teams, the role involves spearheading the development and continuous improvement of performance assets for integrated campaigns and ongoing digital advertising efforts. A deep understanding of data analytics, testing methodologies, and the ability to translate insights into strategic roadmaps and testing plans is essential. The Program Manager will act as the primary liaison for external agencies and manage cross-functional internal stakeholders to ensure alignment.

This position requires collaboration with Program Leads to align creative projects with business goals by evaluating objectives, potential impacts, risks, and resource allocation. The Program Manager must adeptly prioritize tasks across multiple teams and projects, provide solutions to competing demands, and optimize internal systems, tools, and production standards to enhance creative output.

Coordinating communications and timing across various performance marketing launches — often overlapping — is a critical responsibility. The role also involves managing project workflows, overseeing program and production budgets, handling approvals, and ensuring strategic sourcing and procurement processes are followed. Maintaining brand consistency in all outputs, while working in conjunction with Design, Legal, and Product teams, is vital. The Program Manager will also proactively remove obstacles and drive forward momentum to achieve results.

Required Qualifications

• Proven experience in fostering cross-functional collaborations, organizational design, and systems planning.
• Leadership experience overseeing multidisciplinary teams and managing relationships with external agency partners.

Preferred Qualifications

• Demonstrated expertise in implementing AI tools to enhance and redesign workflows for measurable efficiency and quality improvements.
• Continuous skill advancement in AI, including prompt and context engineering and agent orchestration, with a strong interest in evolving AI technologies.
• Commitment to responsible and ethical AI application, including risk assessment, bias mitigation, and quality control.
• Prior experience within a large global technology company environment.

About Meta

Meta develops technologies that enable people to connect, find communities, and grow businesses. Since Facebook's inception in 2004, it reshaped social interaction worldwide. Meta's apps like Messenger, Instagram, and WhatsApp empower billions of users. The company is now progressing toward immersive experiences using augmented and virtual reality to redefine the future of social technology, breaking boundaries beyond physical screens and distances.

Meta values equal opportunity and affirmative action in employment and does not discriminate against candidates based on race, religion, gender, age, veteran status, disability, or other protected characteristics. The company conforms with relevant laws and provides reasonable accommodations to candidates with disabilities during the recruitment process.

Compensation

This role offers an annual salary between $118,000 and $170,000, supplemented by bonuses, equity, and benefits. Final compensation depends on skills, qualifications, experience, and location, excluding additional incentives. Meta provides comprehensive benefits details separately.