Sales Account Manager

About the Company

Entertainment Network India (ENIL) operates Mirchi, a city-focused media company known for its dynamic and youthful culture. They deliver unique audiences across radio, digital, outdoor media, and events. The work environment is lively and engaging, reflecting the energy of media like radio and digital platforms.

Role and Responsibilities

• Drive revenue generation through targeted sales efforts.
• Make regular sales calls and prepare detailed client proposals and presentations.
• Plan weekly sales activities by conducting account mining and scheduling client meetings accordingly.
• Prepare various sales reports, including daily call logs, weekly reports, sales projections, and monthly sales plans.
• Maintain strong relationships with clients and agencies within the portfolio.
• Continuously track and analyze market competition and client spending at the brand level to develop go-to-market strategies.
• Conceptualize and implement upselling and cross-selling opportunities through creative solutions for clients across multiple media properties.
• Leverage media tracking tools to identify new prospects.
• Provide briefs to programming teams based on client or agency input to develop commercials and spots.
• Ensure appropriate generation and scheduling of release orders and transaction orders with the support of sales coordinators and schedulers.
• Maintain pricing discipline aligned with targets.
• Collaborate in creating multimedia interactive campaigns incorporating on-ground, digital, content, media, and PR elements to enhance the core brand presence.
• Follow up on payments proactively by sending reminders and ensuring timely collections from clients and agencies.

Internal Stakeholder Management

• Collaborate effectively with Content teams, Finance departments, Scheduling units, and Corporate offices.

Required Qualifications & Technical Skills

• Graduate with 2 to 5 years of experience in Sales and Marketing, preferably across industries.

Personal Attributes

• Strong collaboration skills and the ability to work under pressure.
• Adaptability and a strong orientation towards branding.
• Excellent communication abilities.
• Good understanding of the local market and language proficiency is essential.
• Willingness to travel locally for client meetings.