Sales Manager

About Us

Holiday Inn Express Singapore Orchard Road offers an efficient and affordable experience tailored to business and leisure travelers. Positioned in the vibrant Orchard Road area of Singapore, the hotel provides convenient access to premier dining, shopping, and commercial locations. As a part of IHG’s extensive global network with over 7,000 destinations across 21 brands, employees enjoy ample growth opportunities.

Role Overview

The Sales Manager will spearhead local sales efforts, manage important client accounts, and contribute to crafting effective sales strategies to meet the hotel's financial objectives. Collaborating directly with the Director of Sales, the role requires a strategic, proactive, and innovative mindset focused on expanding current business and securing new prospects.

Duties and Responsibilities

• Track and analyze competitor activities and share marketing insights within the team.
• Align sales negotiations with the company’s strategy to achieve optimal rates.
• Market all hotel services aiming to maximize revenue growth opportunities.
• Continuously assess ongoing business performance and participate in sales strategy development.
• Expand existing business relationships and actively pursue new business opportunities.
• Prepare and submit tenders for potential business contracts.
• Analyze sales data to inform decision-making.
• Support the leadership team in preparing and managing the Sales & Marketing budget.
• Assist in developing the annual departmental operating budget and monitor sales budget and expenses.
• Collaborate across departments to ensure effective teamwork.
• Maintain and nurture key accounts and travel as necessary to promote the hotel and identify business leads.
• Engage regularly with the cluster sales and marketing teams to stay updated on IHG initiatives.
• Drive high service standards by leading training and setting an example.
• Ensure all staff embody the 'Make Every Connection Count' brand service principles.
• Coordinate closely with operations for customer needs and service delivery.
• Adhere to Holiday Inn Express customer service behaviors in all interactions.
• Manage customer accounts efficiently and maintain accurate client contact databases.
• Promptly address guest feedback and collaborate with relevant teams to resolve issues and prevent recurrence.
• Promote loyalty programs through proactive enrollment and accurate crediting of IHG Business Rewards points.
• Establish and sustain relationships with various business contributors including event planners, travel agents, corporate accounts, and government entities relevant to hotel business.
• Increase hotel visibility in the local market via participation in suitable events.
• Engage clients socially to foster business growth.
• Support and participate in sales activities like familiarization tours, site inspections, and visits.
• Assist in developing and evaluating new products and marketing strategies.
• Analyze sales composition and its projected impact on hotel goals.
• Maintain organized manual and electronic filing systems.
• Ensure a safe and secure environment for guests, employees, and property in compliance with internal and regulatory policies.
• Implement environmental initiatives to reduce the hotel's carbon footprint.
• Manage hotel budgets responsibly, seeking necessary approvals for expenditures.
• Perform additional responsibilities as delegated by the Director of Sales.