Social Media Specialist

Company Overview

Logitech is a leading global company specializing in the design and manufacture of innovative consumer electronics and computer peripherals. Renowned for its commitment to quality, usability, and sustainability, Logitech creates products that enrich everyday user experiences while empowering individuals and organizations. The company emphasizes innovation and user-focused design, establishing itself as a trustworthy brand across key markets such as gaming, video conferencing, and business solutions. It fosters a collaborative and inclusive culture that promotes ongoing learning, diversity, and social responsibility.

Role Summary

We are seeking a creative and analytically minded Social Media Specialist to manage and grow our Logitech for Business (L4B) presence on LinkedIn, YouTube, and Reddit. This full-time onsite role involves developing and executing comprehensive social media strategies in alignment with our business goals. Responsibilities include crafting engaging organic content, running and optimizing paid social campaigns, and driving community interaction to build brand recognition, demand generation, and growth.

Key Responsibilities

• Design and implement a holistic social media strategy across organic and paid channels, prioritizing LinkedIn and YouTube platforms.
• Oversee the social media content calendar, ensuring timely and consistent postings aligned with campaign objectives.
• Collaborate with the Demand Generation team to develop integrated paid campaigns including sponsored content and lead generation efforts.
• Create visually appealing social media assets tailored for various formats and paid promotions.
• Edit short videos and repurpose long-form content into engaging social media material.
• Keep abreast of platform algorithm changes, trending topics, and social media best practices to continuously refine strategies.
• Manage YouTube channel operations including content uploads, community moderation, and performance analysis.
• Engage with community comments to nurture brand loyalty and interaction.
• Administer LinkedIn company pages, showcase pages, and employee advocacy initiatives.
• Plan, execute, and optimize paid social advertising campaigns by managing budgets, bidding strategies, and audience targeting.
• Perform A/B testing on creative elements such as ads and targeting to enhance campaign results.
• Analyze both organic and paid social media data routinely to produce insights and guide improvements.
• Present performance reports and strategic recommendations regularly to stakeholders.
• Monitor industry trends and competitor activities to discover new growth opportunities.

Qualifications

• Proven track record managing B2B social media accounts successfully with strong organic and paid campaign experience.
• Expertise in managing LinkedIn paid campaigns, budget handling, and optimizing for lead generation and conversions.
• Skillful in video production, editing, and graphic design tools such as Canva, Adobe Express, or Photoshop.
• In-depth knowledge of YouTube Studio, LinkedIn Campaign Manager, and platform-specific guidelines.
• Strong copywriting abilities to create compelling advertisements targeted at IT decision-makers in B2B sectors.
• Experience using social media analytics tools and paid campaign dashboards to produce actionable insights.
• Excellent organizational capabilities to handle multiple projects and deadlines concurrently.
• Budget management experience demonstrating return on investment and efficiency in paid campaigns.
• Bachelor's degree preferred or equivalent professional experience acceptable.

Benefits

• Comprehensive medical, dental, and vision insurance coverage.
• Access to traditional and Roth 401(k) retirement plans.
• Flexibility with spending accounts and health savings accounts.
• Employee Share Purchase Plan (ESPP) available.
• Life insurance options and disability coverage.
• Support programs for adoption and surrogacy.
• Tuition reimbursement offerings.
• Commuter assistance, paid holidays, parental leave, and paid time off.
• Wellness initiatives and access to healthcare professionals.
• Identity theft protection and legal service plans.
• Employee discounts on products and auto, home, and pet insurance policies.
• Participation in donation matching programs.

Equal Employment Opportunity

Logitech is dedicated to cultivating an inclusive and diverse work environment. We provide equal employment opportunities regardless of race, gender, age, color, religion, sexual orientation, gender identity, national origin, veteran status, or disability. We believe diversity fosters innovation and excellence and encourage candidates from all backgrounds to apply.