About
Performance Marketing Specialist with 2+ years of proven experience optimizing paid advertising campaigns for e-commerce brands. Achieved 6-7x ROAS through strategic audience targeting, A/B testing, and data-driven optimization. Recently certified in Google Ads (AI-Powered Performance Ads) and Google Analytics (July 2026), demonstrating commitment to mastering Google's ecosystem. Experienced in Shopify store optimization, conversion rate optimization (CRO), customer acquisition strategy, and AI-powered marketing automation. Strong track record of scaling profitable customer acquisition from zero revenue to ₹6L+ annually. Eager to transition from performance optimization specialist to business-focused digital marketer. Seeking apprenticeship to deepen expertise in Google's ad platforms, business development, and account-based strategy while applying proven ROAS optimization skills to real client accounts.
Experience
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Customer Support AssociateTech Mahindra · MumbaiAug 2025 – Jul 2026
Led sales and cross-sell initiatives for Vodafone-Three network merger integration. Managed enterprise client relationships and drove incremental revenue through strategic account management and business development initiatives. Achieved 92% customer satisfaction while managing complex sales scenarios. Developed deep understanding of customer psychology and purchasing behavior. Excelled in identifying cross-sell opportunities and driving incremental revenue Reduced estimated customer churn by 15% through targeted cross-sell offers Managed objection handling and closed complex sales opportunities Worked in fast-paced environment managing multiple priority accounts
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Co-Founder & Performance Marketing ManagerHomeFlair · MumbaiNov 2023 – May 2025
Planned, launched, and optimized Meta Ads campaigns for an e-commerce home décor brand, consistently delivering 6–7x ROAS. Managed ₹6L+ in annual revenue over 2 years, scaling the business from zero using paid advertising strategies. Achieved a 6.81x ROAS on the primary campaign, with ₹42K spend generating ₹285K revenue and 234 orders. Generated 450-500+ monthly customer orders while maintaining profitable customer acquisition costs. Optimized cost-per-purchase from ₹250 to ₹179, achieving a 28% efficiency improvement. Achieved 6-7x ROAS through strategic optimization and audience refinement Generated 450–500+ monthly customer orders while maintaining profitable customer acquisition costs. Conducted A/B testing across creatives, ad copy, audiences, and campaign objectives to improve CTR, conversion rate, and ROAS. Optimized campaign budgets, bidding strategies, audience segmentation, placements, and creatives based on KPI analysis. Monitored KPIs (ROAS, CTR, CPC, conversion rates) and adjusted in real-time Managed full campaign lifecycle from strategy through analysis Coordinated customer orders and fulfillment operations Built and optimized a Shopify store including product pages, landing pages, pricing strategy, and conversion optimization. Managed product listings, pricing, and website content
Education
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BcomShree LR TiwariBanking And Insaurance · May 2023 – May 2026
Skills
Courses & certifications
- Be10x AI Tools Workshop · Be10x · 2026
- Google Analytics Certification (GA4) · Google · 2026
- Google Ads AI-Powered Performance Ads Certification · Google · 2026
🗣️ Languages
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English
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Hindi