Digital Product Manager

Overview

The Digital Product Manager will oversee the strategic vision and operational execution of Wabash's B2B ecommerce platform. This platform delivers a customer-facing experience including product catalog, configuration, contract-based pricing, and dealer/distributor functionalities. Positioned at the crossroads of commercial strategy and digital execution, this role entails enhancing platform features and driving their active adoption among customers and channel partners.

Key Responsibilities

• Lead and define the multi-quarter roadmap and strategic direction for the B2B ecommerce platform covering ordering, self-service checkout, product catalog/configuration, and dealer/distributor portals.
• Plan and execute go-to-market strategies for new platform capabilities by collaborating with commercial, sales, and marketing teams to ensure successful adoption and measurable channel outcomes.
• Gain comprehensive insight into B2B pricing models such as account-based and tiered contract pricing and dealer agreements to inform product decisions that accommodate channel complexity while minimizing friction.
• Coordinate cross-functional teams including engineering, UX, data, operations, and commercial to manage dependencies across integrated systems and ensure practical roadmap sequencing.
• Establish and monitor KPIs such as platform adoption rates, order volumes through self-service, channel interaction, and digital conversion impacting margins; leverage data to guide prioritization and strategy adjustments.
• Identify integration points and anticipate risks within connected digital toolsets to maintain cohesive operation of the commerce platform within the digital ecosystem.
• Effectively influence senior leadership by delivering structured argumentation, data-backed recommendations, and clear explanations of trade-offs.
• Provide mentorship to junior product managers and owners on best practices in discovery, prioritization frameworks, and strategic communication.
• Drive complete customer adoption by engaging directly with key accounts for activation and enablement, creating training resources with commercial teams, and analyzing account-specific adoption metrics to resolve barriers and enhance platform value.

Required Qualifications

• Over 8 years of product management experience with proven responsibility for complex digital customer-facing products.
• Demonstrated background managing B2B ecommerce platforms including ordering systems, product catalogs/configuration, and dealer/distributor portals.
• Experience owning go-to-market initiatives closely aligned with commercial functions to foster product adoption and achieve measurable channel impact.
• Expertise in B2B commerce structures, specifically contract pricing, account-based pricing, and understanding of buyer and channel behavior.
• Strong technical acumen for engaging in architectural and systems integration discussions and managing project sequencing that respects platform dependencies.
• Capability to influence directors and senior stakeholders through structured decision-making frameworks and persuasive product narratives.
• Proficiency in product discovery techniques, including research, prototyping, validation, and experimentation, to translate market insights into product roadmaps.
• Excellent communication skills to effectively represent product areas internally and externally.

Leadership Values

• Commitment to diversity and inclusion by embracing diverse perspectives and promoting transparency and inclusiveness.
• Practice active listening to identify optimal solutions and make well-informed decisions.
• Continuous learning mindset aimed at constant improvement and rejecting complacency.
• Authentic behavior characterized by honesty, high energy, and determination.
• Collaborative teamwork to achieve alignment and excel as a unified organization.

Affirmative Action/EEO Statement

Wabash pledges to provide equal employment opportunities to all candidates and employees without discrimination based on race, color, religion, sex, age, national origin, veteran status, disability, or any other protected status under applicable laws. Employment decisions are always based on objective and legitimate criteria applied uniformly.