કામનું વર્ણન

About the Role

This role is offered through a partner company based in Australia seeking a Performance Marketing Manager to lead paid acquisition strategies within a fast-growing ecommerce setting. The position entrusts ownership of paid media activities, including managing external agencies while establishing frameworks for future internal capabilities. This leadership role blends strategic oversight with hands-on campaign optimization, analytics, and cross-department collaboration.

Key Responsibilities

Develop and own paid media strategies across platforms such as Google Ads and Meta Ads aligned with business goals and revenue targets.
Oversee external paid media agencies by setting expectations, evaluating strategies critically, and ensuring accountability for performance outcomes.
Create a transition plan to gradually shift certain paid media executions from agencies to internal management.
Directly optimize campaigns by enhancing targeting, bidding strategies, creative testing, and overall channel efficiency.
Manage diverse Google Ads campaigns including Search, Shopping, Performance Max, and YouTube, focusing on product-level optimization and conversion tracking.
Lead Meta advertising efforts covering prospecting, retargeting, product launches, and creative experimentation.
Investigate and assess emerging paid acquisition avenues such as affiliate marketing, influencer collaborations, Reddit, LinkedIn, among others.
Implement comprehensive measurement frameworks and dashboards to monitor ROI, revenue contribution, efficiency, and customer acquisition metrics.
Work in close partnership with merchandising, lifecycle marketing, creative, and sales teams to ensure alignment of paid campaigns with overall commercial objectives.
Promote a culture of testing by defining hypotheses, analyzing outcomes, and scaling effective strategies.

Candidate Requirements

Between 5 to 8+ years of paid or performance marketing experience with demonstrated responsibility for acquisition channels.
Strong hands-on expertise managing Google Ads and Meta Ads campaigns effectively.
Proven background in managing external marketing agencies and driving performance accountability.
Highly analytical with a focus on financial impacts, optimizing for revenue, profitability, and efficiency.
Skilled in interpreting campaign data to uncover insights and guide strategic decisions.
Experience designing paid media strategies, testing frameworks, and scalable campaign processes.
Deep knowledge of attribution models, tracking mechanisms, reporting tools, and marketing analytics.
Excellent communication and teamwork skills to collaborate across various departments.
Experience transitioning paid media activities from agency to in-house operations is a significant advantage.
Background in high-value ecommerce, B2B sectors, Shopify platforms, or industries like coffee, hospitality, or equipment-based businesses is beneficial.
Self-driven, proactive with the ability to work autonomously and manage priorities effectively.

Benefits

Flexible work schedule complemented by professional development opportunities.
Fully remote work setting allowing work-from-home convenience.
Direct influence on business growth with ownership of a crucial function.
Opportunity to build and develop a scalable, internal paid media team.
Collaborate with an international team focused on the vibrant coffee and ecommerce sector.
High-impact position with broad visibility across marketing and commercial units.

Additional Information

This role operates within a structured application process supported by AI-powered matching to evaluate candidates fairly and rapidly. Final interview decisions are made solely by the hiring company. Candidates should be aware of data privacy considerations, including personal data processing in line with applicable regulations and the use of AI tools to assist recruitment.

Performance Marketing Manager