Product Manager - Van Heusen

Overview

The Product Manager role at Aditya Birla Fashion and Retail Ltd. focuses on Van Heusen's fashion formals category, which exhibits strong annual growth. This position is crucial to align the brand's offerings with consumer preferences and strategically price the merchandise to maintain an optimal percentage of cost price relative to the maximum retail price (PC to MRP%).

Challenges

• Developing an effective replenishment strategy for core, regular, and high-depth products.
• Ensuring merchandise availability in timely and sufficient quantities to meet customer demand, enhancing return on investment for the company and franchisees.
• Effectively managing varied merchandise requirements across multiple sales channels.
• Adapting to dynamic fashion trends and changing distribution networks.
• Expanding into new channels and geographic markets.

Key Responsibilities

• Merchandise Grid Management: Analyze sales trends and gather feedback from key channel partners to assess past product performance. Utilize costing sheets to maintain targeted gross profit margins and assist in determining product pricing. Finalize SKU-level quantities and craft seasonal merchandise grids. Communicate brand briefs to the design studio for seasonal planning.
• Cross-Functional Coordination: Ensure that production aligns with planned merchandise grids, achieving product per million (PPM) goals. Plan and execute cut-to-make (CTM) strategies as required. Maintain product freshness on e-commerce platforms through introducing special make-up (SMU) items every 15 days. Finalize Goldseal and material requirements. Collaborate closely with retail and other sales channels to understand and meet their merchandise range needs.
• Inventory Control: Perform sell-through analyses to monitor product movement. Manage leftover raw materials via repackaging, re-offering strategies, and control product dormancy.
• Team Leadership: Define team objectives and identify skill gaps. Address and resolve conflicts among team members and interface groups. Provide coaching and mentoring to team members to drive motivation and performance.