Sales Director

About Morgan Latif

Morgan Latif is a consultancy specialising in executive search and leadership development, dedicated to outcome-based hiring. We collaborate with organisations in Consumer, Packaging, Chemicals & Specialty Materials, and Industrial Technology to find leaders who deliver measurable results and sustain long-term business success.

Position Overview

We have been exclusively retained to recruit a senior commercial leader for a key FMCG company focused on a strategically vital European market. The Market Manager will be responsible for driving sales growth, reinforcing customer relationships, and ensuring profitable expansion throughout Germany. This role requires a commercial leader with experience in stabilizing, energizing, and transforming sales organizations. Although initially concentrating on sales leadership, there is clear progression potential for broader country-level responsibilities.

Key Responsibilities

• Lead and inspire commercial teams to achieve consistent revenue and market share growth with increased profitability.
• Manage high-level negotiations and maintain partnerships with major retail customers.
• Devise and execute commercial strategies to optimize portfolio management, pricing structures, and profit margins.
• Collaborate with marketing, category management, finance, innovation, and supply chain teams to promote business growth.
• Foster a high-performance culture by coaching and developing team members for future leadership roles.
• Rebuild organizational trust and encourage teamwork and accountability.
• Act as the public representative of the company to customers and other stakeholders.
• Identify new business opportunities including portfolio diversification and novel growth avenues.
• Ensure operational excellence in all commercial processes.
• Contribute to regional leadership groups to align market objectives with overall strategy.

Candidate Profile

• Extensive experience in FMCG or similar commercial sectors with hands-on customer-facing roles.
• Proven ability to manage complex retail negotiations and maintain major account relationships.
• Strong strategic and operational capability, balancing long-term planning with execution.
• Entrepreneurial, commercially driven, and data-informed approach.
• Resilient, energetic leadership style effective in dynamic and ambiguous environments.
• Excellent team leadership skills with the ability to motivate and unify teams.
• Fluent in English; proficiency in German is highly advantageous.
• Aspiration and potential to evolve into a Country Manager position.

Key Performance Indicators

• Achievement of revenue growth, increasing market share, and net sales targets.
• Improvement in gross margin and successful pricing strategies.
• Strengthening customer relationships and strategic account development.
• Team engagement, retention rates, and leadership bench building.
• Successful portfolio diversification and launch of new commercial innovations.

Additional Information

This position requires physical presence in Hamburg for four days each week. Applications will be carefully reviewed, but only shortlisted candidates will be contacted due to high application volume.