Visual Merchandiser

Position Objective

The role focuses on devising and communicating visual concepts to promote the brand, its products, and services within the store environment. It also includes training the store team to execute merchant-based visual presentations and managing daily to seasonal visual merchandising operations.

Key Responsibilities

• Maintain consistent brand identity and presentation quality in both window and in-store displays by creating attractive arrangements that also encourage sales opportunities.
• Implement visual merchandising standards specific to the brand guidelines.
• Coordinate store displays aligned with the brand's strategic direction and guidelines.
• Develop floor plans designed to optimize visual appeal and impact.
• Organize merchandise, signage, fixtures, and guide in-store layout.
• Document all merchandise display changes through photography.
• Utilize creative lighting techniques for window displays to enhance appeal.
• Optimize placement of new product lines and refresh store merchandise in response to emerging trends.
• Design the store layout based on product categories to ensure clarity and organization.
• Ensure proper merchandising practices to maintain product presentation standards.
• Gather and analyze feedback and reviews regarding merchandise displays.

Other Responsibilities

• Collaborate closely with operations and brand management teams to drive increased sales.
• Work alongside the Visual Merchandising Manager and sales team to achieve business objectives.
• Participate in pre-opening activities for new stores and visit existing stores regularly to ensure brand standards are consistently implemented.
• Conduct market research on current trends and lifestyle preferences to inform merchandising decisions.