Brand Manager

About the Role

Our client, an emerging organization in the confectionery consumer packaged goods (CPG) sector based in Mississauga, Ontario, is seeking a Brand Manager. This position requires a leadership approach similar to that of a General Manager, responsible for steering assigned brands toward growth, profitability, and overall success.

Responsibilities

• Assist in creating and executing annual brand plans that enhance revenue, profitability, and brand health using budget control, ROI evaluation, and post-campaign analysis.
• Utilize consumer insights, market trends, competitor data, and performance metrics to uncover growth prospects and suggest data-driven brand positioning strategies.
• Contribute to formulating and implementing brand strategies and marketing plans, ensuring cohesive alignment in innovation, communication, and commercialization efforts.
• Support the management of digital and social media strategies, including content creation, campaign oversight, influencer collaborations, and performance tracking on platforms targeting consumers and retailers.
• Help identify innovation avenues and manage new product developments from ideation to market launch, while assisting with portfolio and product lifecycle management.
• Develop impactful marketing campaign elements such as briefs, messaging frameworks, and creative assets that boost brand equity and drive commercial results.
• Collaborate cross-functionally with sales, supply chain, design teams, agencies, and external partners to ensure seamless product launches, retailer engagement, and consistent brand messaging.
• Monitor and analyze key business and brand performance indicators, delivering actionable insights and recommendations to refine future strategies and campaigns.

Qualifications

• Minimum of five years’ experience in brand management within the CPG industry, preferably in food.
• Exceptional strategic thinking paired with problem-solving capabilities.
• Proven track record of managing initiatives from start to finish.
• Strong project management aptitude.
• Experience with financial aspects including P&L oversight and budgeting.
• Adept at handling ambiguity and balancing competing priorities effectively.
• Clear and persuasive communication skills, grounded in factual data.
• Demonstrates ownership, accountability, and a collaborative growth mindset.