Marketing Manager

About itsu

itsu is a leading Asian-inspired quick-service restaurant and grocery brand with over 80 locations across the UK and Belgium, complemented by a growing wholesale presence throughout Europe and beyond. Known for its freshly prepared, delicious and healthy food, itsu has become a preferred choice for health-conscious consumers. Alongside its restaurant operations, itsu [grocery] offers a variety of high-quality Asian-inspired foods available online and in supermarkets nationwide. Committed to innovation through technology, best-in-class food quality, and a talented team, itsu represents the future of quick-service dining.

Role Overview

This position reports directly to the Head of Marketing and includes managing a marketing executive. The main objective is to increase transaction volume across itsu restaurants by spearheading strategic campaign development and execution. These campaigns will support menu launches, sales initiatives, and cultural events, primarily utilizing owned digital and in-store channels, along with influencer marketing and paid social promotions.

Key Responsibilities

• Develop and implement compelling in-restaurant campaigns and product launches that enhance brand awareness and drive customer transactions.
• Collaborate with agency partners and internal teams to produce creative assets across various formats, including point-of-sale materials and packaging.
• Create detailed and engaging campaign briefs for both internal teams and external creative professionals such as photographers, videographers, and animators involved in digital totem content.
• Act as a brand steward by ensuring brand consistency across all communications and packaging while maintaining simplicity and clarity.
• Provide occasional support for local market initiatives and new store marketing efforts.
• Manage the marketing budget effectively.

Candidate Profile

• Currently holding a marketing manager role or prepared to advance from a marketing executive or agency account manager position, with a preference for candidates who have experience in quick-service restaurants (QSR).
• Proven track record of executing end-to-end marketing campaigns within retail or hospitality sectors.
• Self-motivated, growth-oriented, and creative thinker with a strong eagerness to learn.
• Capable of managing shifting priorities and working well under pressure.
• Excellent collaborator with strong communication skills.
• Highly organized with meticulous attention to detail.

Benefits and Perks

• Competitive compensation package.
• Flexible working arrangements including the option to work from home one day per week and up to two weeks annually working remotely abroad.
• Generous paid time off.
• Complimentary breakfast and snacks provided daily.
• Free lunch provided at the office and a 50% discount in all itsu stores outside of office days.
• Comprehensive wellness benefits covering physical, mental, financial, environmental, and social well-being.
• Regular business events and social gatherings throughout the year.