Media Manager

About the Role

Samsung Gulf is recognized as a Great Place to Work™ and fosters a culture of high trust and high performance. We are seeking a skilled Media Manager to join our Corporate Marketing team at the Dubai office. This role involves creating and implementing integrated media strategies across multiple channels to maximize brand visibility, engagement, and campaign success.

Key Responsibilities

• Design and execute comprehensive media plans covering TV, radio, print, digital, out-of-home, and social media.
• Oversee the media buying process and maintain strong relationships with media agencies and platforms.
• Utilize audience analysis and consumer behavior insights to guide media placements.
• Manage media budgets, monitor spending, and ensure adherence to financial policies.
• Negotiate media pricing and contract terms to secure favorable placements.
• Track campaign performance through key metrics and compile detailed reports.
• Collaborate with creative, brand marketing, product marketing, and digital teams to synchronize media efforts.
• Adjust media mix and allocation based on performance results and new opportunities.
• Serve as the intermediary between internal departments and external media partners.

Qualifications and Skills

• Minimum 8 years of experience in media planning, buying, or strategy with a proven history of integrated campaigns.
• Bachelor's degree in Marketing, Business, Communications, Media Studies, or a related discipline.
• Comprehensive knowledge of all media channels including digital, traditional, social, and out-of-home advertising.
• Advanced skills in media analytics, measurement, media mix modeling, and optimization driven by data.
• Strong budget management, vendor negotiation, and contract administration abilities.
• Familiarity with media planning and buying platforms and analytical tools such as Nielsen, Comscore, and Admetrics.
• In-depth understanding of media KPIs including CPM, CPC, CPA, ROAS, reach, frequency and audience segmentation techniques.
• Strategic thinker with problem-solving capabilities and thorough understanding of media planning best practices.
• Excellent communication, presentation, collaboration, and stakeholder management skills.
• Knowledge in market research, consumer behavior, media compliance, and proficiency with Microsoft Office applications.

Benefits and Perks

• Attractive salary package with an additional performance-based incentive plan at all levels.
• Flexible working hours to support work-life balance.
• Visa sponsorship, comprehensive top-tier medical insurance, and life insurance coverage.
• 22 days of paid annual leave plus public holidays.
• One additional paid day off on your birthday.
• Annual air ticket allowance and monthly parking allowance if applicable.