Sales Coordinator

Position Overview

The Sales Coordinator plays a vital role in driving revenue growth by handling both inbound and outbound sales efforts, ensuring CRM data accuracy, qualifying sales leads, following up with potential customers, and aiding the sales team in pipeline development. Primarily focused on inside sales functions, CRM management, lead engagement, and proactive outreach, this role also encompasses limited marketing coordination during its initial year.

Key Duties

• Maintain and update CRM data covering leads, prospects, customers, sales activities, and pipeline details with precision.
• Proactively conduct outbound calls, emails, and LinkedIn outreach to discover and evaluate sales prospects.
• Manage follow-up activities for inbound inquiries, trade show leads, and contacts generated through marketing efforts.
• Assist with tracking sales pipeline, nurturing leads, and preparing sales reports.
• Develop and support sales proposals, presentations, quotes, and related follow-up materials.
• Facilitate communication and coordination between prospects, clients, dealers, and the field sales group.
• Arrange meetings, product demonstrations, and subsequent sales actions for the sales team.
• Target and research key accounts and contacts in core markets to enable structured outbound sales initiatives.
• Organize and take part in trade exhibits and events, ensuring lead readiness and customer engagement, along with timely follow-up.
• Serve as the primary liaison for marketing queries from dealers and field sales, coordinating responses with headquarters.
• Provide support for field video and photo shoots as required.
• Collaborate closely with operations, customer service, marketing, and logistics teams to guarantee prompt task execution.
• Be prepared for occasional travel to support trade shows and marketing events within North America.

Qualifications

• Preferred bachelor's degree in business, sales, communications, or a related discipline.
• Preferred experience in sales support, inside sales, customer service, lead generation, or CRM administration.
• Comfort with CRM platforms like HubSpot, Salesforce, or equivalents.
• Experience or enthusiasm for outbound calling, email follow-ups, or prospecting considered beneficial.
• Strong preference given to candidates with knowledge or interest in sports turf, golf course maintenance, turf upkeep, or grounds care industries.

Capabilities

• Excellent verbal and written communication skills.
• Confidence in engaging prospects and customers via telephone and email.
• Highly organized with a keen eye for accuracy in CRM management and activity follow-up.
• Commercially minded with an aptitude for detecting sales opportunities.
• Persistent, professional, and self-assured in conducting outbound outreach.
• Well-versed in sales processes and managing pipelines.
• Proficient in Microsoft Office applications such as Excel, Word, and PowerPoint.
• Basic knowledge of marketing tools, including email campaigns and social media, is advantageous.
• Capacity to understand customer requirements within sports turf, golf, grounds care, or similar maintenance fields.
• Skilled at managing and clarifying communications among dealers, field sales, and head office representatives.

Performance Indicators

• Volume of completed outbound calls, emails, and follow-up communications.
• Number of leads engaged, qualified, and transferred to sales personnel.
• Accuracy and comprehensiveness of CRM data and recorded activities.
• Timeliness and regularity in pursuing leads.
• Quantity of meetings, demonstrations, and generated sales opportunities.
• Contribution to pipeline development and advancement.
• Completion rate of follow-ups from trade show leads.
• Efficiency and quality in coordinating dealer and field sales requests.
• Overall impact on sales growth and attainment of goals.