Senior Strategy Manager

About Crossmedia

Crossmedia is a global independent media agency founded in New York in 2000, recognized as one of the largest minority-owned full-service media planning and buying agencies worldwide. With over 500 employees globally, including offices in the US, London, and Germany, Crossmedia operates with core values of trust, reason, and the pursuit of happiness. The agency emphasizes transparent business practices and logical problem-solving to create innovative connections between brands and audiences across all media channels and budgets.

The client portfolio includes leading organizations such as U.S. Bank, NASCAR, Invesco, Newell Brands, and more. Crossmedia is proud to be a consistent recipient of Ad Age’s Best Places to Work award for seven consecutive years.

Role Overview

The Senior Strategy Manager will be based in London and serve as a key leader in formulating integrated communication strategies for clients in diverse sectors, including a major fashion retailer and a global aeronautics company. This senior role requires integrating cultural relevance with commercial insights to drive brand growth and business impact through audience-first and data-driven media planning.

This position balances remote flexibility and onsite collaboration, requiring three days in the office per week and two days remote work.

Key Responsibilities

• Lead the development of complete strategy processes, from initial insights to activation plans.
• Translate complex business objectives into clear communication goals and channel-specific roles.
• Create cohesive narratives aligning creative concepts, media strategies, and data analytics.
• Confidently present strategies and insights to clients and internal teams.
• Develop scalable and straightforward strategic frameworks applicable locally and globally.
• Serve as the daily strategic lead for key client projects, developing trusted relationships with mid-to-senior level client stakeholders.
• Facilitate integrated discussions across creative, media, and activation teams while running workshops and planning meetings independently.
• Provide strategic partnership and ensure campaigns are grounded in audience insights, media behavior, and measurable results.
• Identify cultural and consumer shifts and convert them into actionable opportunities and strategies.
• Design full-funnel, connected ecosystem communication plans with specified channel roles.
• Define measurement frameworks and learning agendas linking strategy to business outcomes and campaign effectiveness.
• Contribute to agency growth initiatives, including new business pitches and thought leadership.
• Mentor junior team members to enhance strategic quality.
• Stay informed of emerging media, technology, and cultural trends such as AI, creators, commerce, and partnership solutions, translating them into actionable client recommendations.

Requirements

• Between 4 and 7 years of experience in media, communications, or advertising strategy.
• Strong strategic thinking with a solid grasp of commercial aspects.
• Excellent storytelling abilities and presentation skills.
• Ability to independently lead client projects and discussions.
• Collaborative approach capable of motivating cross-functional teams.
• Curious, resilient, and committed to ongoing personal and professional development.
• Entrepreneurial mindset eager to bring new ideas and solutions in an agency environment.
• Highly skilled and motivated individual seeking growth in a supportive, casual, and collaborative setting.
• Legal authorization to work in the UK is required; visa sponsorship is not provided.

Additional Information

• Location: London, UK; Hybrid working model with three days onsite and two remote.
• Employment Type: Full-time, permanent position.
• Physical Requirements: Must be able to sit for long periods, stand, bend, reach, and efficiently operate typical office equipment. Effective communication and close attention to detail are essential.

Crossmedia Benefits

• Flexible hybrid work setup combining in-office and remote options.
• Open and flexible paid time off with region-specific policies.
• Sponsored healthcare and agency-wide physical and mental health programs.
• Retirement benefits including 401k match (US) and generous UK pension plans.
• Paid sabbaticals at milestone anniversaries and generous parental leave.
• Recognition and support for significant life events.
• Dedicated fund supporting employee happiness through travel, enrichment, fitness, or development.
• Reimbursement for cell phone and technology expenses.
• Student loan repayment assistance (US) and tuition reimbursement.
• Learning, development, and training initiatives.
• Social engagements including frequent agency events featuring food and camaraderie.

Diversity & Inclusion Commitment

As a minority-owned company, Crossmedia prioritizes creating an inclusive and diverse workplace. Nearly one-third of senior leadership are people of color, and over half of executive leadership are women. The agency runs ongoing programs supporting marginalized communities, mentoring, and internships to advance equity and representation across all levels.

Employment decisions are made without regard to disability, sex, race, gender identity, sexual orientation, religion, nationality, age, veteran status, or any protected classification. Reasonable accommodations are offered to qualified individuals with disabilities.