Art Director

About the Role

Jekyll + Hyde Labs is seeking a skilled Art Director experienced in traditional mass media to elevate creative standards for national CPG and retail clients. This is a full-time position requiring on-site presence in Northville, MI. We value dynamic professionals who thrive in a fast-paced, collaborative environment rather than bureaucratic or monotonous settings.

Key Responsibilities

• Lead development of visual strategies by collaborating with creative teams to formulate compelling ideas and visual frameworks tailored for national CPG brands.
• Critically evaluate concepts to ensure alignment with brand strategies and effectiveness in driving product sales rather than creating art for its own sake.
• Confidently guide projects from initial sketches to completed 30-, 60-, or 120-second TV spots, demonstrating technical proficiency.
• Maintain exceptional attention to detail in typography, composition, and color psychology to influence audience responses strategically.
• Focus on achieving overarching goals through problem-solving rather than merely completing tasks.
• Effectively present and justify creative work to internal teams and clients, remaining receptive to constructive feedback.
• Utilize advanced AI tools such as Gemini, Flow, and Claude to accelerate ideation and lessen manual workload.

Desired Experience and Skills

• Proven background in advertising agencies, preferably with experience in CPG brands.
• Expertise in Adobe Creative Suite including Photoshop, Illustrator, and InDesign.
• Extensive proficiency in mass media video production and storytelling with an emphasis on wide-reach campaigns.
• Hands-on experience employing AI-based creative tools to enhance efficiency and visual output.
• Self-motivated with the ability to work independently under creative direction and collaborate closely with production teams.

What Success Looks Like

• Portfolio showcasing bold, innovative ideas unhindered by bureaucracy.
• Deliverables that significantly impact cost per acquisition, return on ad spend, and product sales velocity.
• Strong adherence to the agency’s 27 Unbreakable Rules ensuring every design is purpose-built for success.
• Consistent delivery of high-quality, error-free creative assets at a challenger-agency pace.

Work Environment and Culture

We are a small, agile challenger agency passionate about transforming CPG challenger brands into major market players. Our core values emphasize speed with purpose, continual improvement, courageous innovation, generosity, and impactful teamwork. Candidates must be local or willing to relocate to the Metro Detroit area. No agencies; please provide portfolio alongside resume.