Associate Creative Director, Copy

Role overview

This position is for an Associate Creative Director, Copy who will help guide Weedmaps’ brand language, messaging architecture, campaign ideas, editorial storytelling, and communications across social, lifecycle, creator, editorial, and product marketing work. The role combines creative leadership with strategic thinking to develop timely, culturally connected ideas, native-to-platform campaigns, narrative systems, and scalable messaging that strengthen trust and audience affinity.

This is a hybrid role with 2 to 3 days per week onsite in Irvine, CA.

Key responsibilities

• Direct the creation of campaign concepts, messaging frameworks, social storytelling, creator narratives, editorial angles, and lifecycle marketing copy.
• Shape and refine the Weedmaps voice across social, editorial, campaign, creator, and product-facing experiences.
• Develop original, culturally aware concepts that align with current audience behaviors and platform norms.
• Turn audience insights and business goals into clear narratives and creative platforms.
• Work closely with Editorial, Social, Lifecycle, Growth, Product Marketing, and Production teams on integrated messaging.
• Create reusable storytelling systems and content structures that can scale across channels.
• Protect consistency, clarity, brand fit, and cultural relevance in all copy.
• Help design AI-supported copy processes, prompt approaches, and messaging governance standards.
• Contribute to strategy sessions, creative briefs, and early concept development.
• Keep up with internet culture, creator ecosystems, audience habits, and new communication trends.
• Guide and mentor copywriters, freelancers, contributors, and other creative collaborators.
• Review and approve copy for campaigns, lifecycle, content, and broader brand communications.
• Set standards for voice, tone, quality, and overall creative output.
• Help improve creative operations, workflows, and content governance.
• Partner with creative leadership on staffing, resourcing, and workload planning.
• Promote a collaborative culture focused on strong ideas and continuous improvement.
• Support long-term creative direction and organizational development initiatives.

Requirements

• At least 8 years of experience in copywriting, creative strategy, editorial storytelling, or creative leadership.
• A portfolio that shows campaign development, messaging systems, social storytelling, scripts, and conceptual thinking.
• Hands-on experience creating content for social, editorial, integrated marketing, and digital channels.
• Strong knowledge of audience behavior, platform-native storytelling, and content strategy.
• Ability to produce ideas that improve both engagement and business performance.
• Experience working with cross-functional stakeholders and creative teams.
• Bonus advantage: experience creating brand voice systems and messaging frameworks.
• Bonus advantage: familiarity with AI writing tools, prompt development, and content workflows.
• Bonus advantage: background in lifestyle, media, entertainment, technology, or cannabis-related brands.
• Bonus advantage: strong editorial judgment and the ability to balance creativity with business needs.
• Bonus advantage: deep understanding of creator ecosystems, internet culture, and participation-driven audience behavior.
• Bonus advantage: interest in cannabis culture, storytelling, and community-led brand building.

Compensation and benefits

The base salary for this position is $136,000 to $160,000 per year.

Full-time regular employees are eligible for a 2026 benefits package that includes medical, dental, and vision coverage; employer-paid employee premiums; up to 80% dependent coverage; HSA support with the High Deductible Health Plan; a 401(k) with employer match up to 3.5% of employee contribution; basic, voluntary life and AD&D insurance; supplemental voluntary benefits; student loan repayment/529 education savings with monthly employer contribution; FSA options for medical, dependent, transit, and parking; critical illness insurance; accident insurance; short- and long-term disability coverage; pet insurance; identity theft protection; legal access to attorneys; PTO, paid sick leave, company holidays including a 2026 holiday shutdown; and paid parental leave.

About Weedmaps

Weedmaps was founded in 2008 and has grown from a startup into a global cannabis industry leader. The company focuses on transparency, education, and community, serving consumers and businesses in the U.S. and around the world.

Its mission and culture emphasize innovation, collaboration, and a connection to the cannabis community. The company invites candidates who want to help shape the future of the industry.

Application and employment notices

Recruitment communications will come from an @weedmaps.com email address. Weedmaps will not ask candidates to pay any fee to apply, interview, or work for the company. If a message seems questionable, candidates can contact talentops@weedmaps.com for confirmation.

Weedmaps is an equal opportunity employer and makes decisions based on merit. Employment is not influenced by race, religion, color, national origin, ancestry, disability, medical condition, genetic information, marital status, sex, gender identity or expression, age, military or veteran status, sexual orientation, transgender identity, citizenship status, pregnancy, or other protected characteristics under applicable law. The company uses E-Verify for newly hired employees. Reasonable accommodations are available under the ADA and applicable state or local laws; candidates may confidentially request support during the interview process by emailing peopleoperations at weedmaps.com.