Lead Designer

About the Role

We are seeking an experienced Lead Designer to oversee the creative output for our digital agency's diverse client portfolio and to establish the benchmark for all design projects. The ideal candidate will adeptly convert conceptual ideas, preliminary visual guidelines, and strategic objectives into multiple innovative creative solutions, enabling clients to engage with dynamic options rather than limited, conventional results.

Reporting directly to the agency owner, this role collaborates closely with the technical lead and participates in high-level creative reviews alongside senior marketing professionals managing the agency's most prominent accounts.

Primary Responsibilities

• Take full ownership of design deliverables from concept inception through to final production across all client projects.
• Quickly develop several unique creative directions from broad or vague guidance, fostering client interaction with a range of ideas.
• Produce top-tier brand-quality creative work for national clientele, meeting visual standards synonymous with major agencies.
• Supervise quality assurance for all outgoing design materials, including elevating work from fellow team members.
• Maintain uniformity and precision in all elements including copy, technical specifications, calls to action, and adherence to brand policies.
• Collaborate intensively with the technical lead as projects transition from design phase into development or execution stages.

Required Qualifications and Expertise

• Demonstrable senior-level portfolio showcasing broad conceptual abilities, immaculate finishing, and experience handling projects carrying significant brand impact.
• Expertise in generating multiple creative concepts confidently from a blank slate or broad visual brief.
• Capable of producing high-quality initial drafts efficiently that primarily need refinement instead of overhaul.
• Proficiency and fluency in AI-driven creative tools, accompanied by a proven methodology for conceptualizing, evaluating, and refining creative outputs through these technologies.
• Strong communication skills for client interaction, able to present, justify, and adapt creative proposals when liaising with senior marketing stakeholders.

Technical Tools Proficiency

• Essential: Advanced skills in Adobe Creative Suite, particularly Illustrator, InDesign, and Photoshop.
• Essential: Skilled use of contemporary AI creative software with a clear operational procedure.
• Highly desirable: Experience with Figma for UI/UX design and development collaboration.
• Beneficial: Knowledge of motion graphics, animation, video production, as well as comfort with email design and deployment.