Brand Visual Designer

About the Role

As the central creative force for the BOB Marketing team, the Brand Visual Designer will shape and maintain a distinctive visual identity within the Bitcoin ecosystem. This hands-on role requires daily ownership of the BOB brand, producing numerous refined materials, and close collaboration with engineering and product teams to clearly convey technical concepts with strong visual impact.

The ideal candidate should have solid design fundamentals combined with skills in motion graphics and video, along with the capability to actively use AI-driven creative tools to boost productivity. Since BOB does not engage external agencies, independence and versatility in creative output are critical. The position reports to the Head of Marketing based in the UAE and supports the Social Media & Content Manager in Germany. As a remote job, candidates located in Europe are preferred to facilitate timezone alignment.

Key Responsibilities

• Serve as the guardian and advocate for the BOB brand, preserving visual consistency and quality across all channels, from social media to investor presentations.
• Create, update, and enforce comprehensive brand guidelines including typography, color schemes, icons, and illustration styles.
• Review and approve creative materials produced by partners, affiliates, and third-party collaborators to ensure brand adherence.
• Perform ongoing brand audits to detect inconsistencies and implement improvements continuously.
• Maintain a well-organized, centralized asset library accessible to the entire team.
• Propose brand system enhancements or refreshes as BOB evolves, retaining its core Bitcoin identity.
• Develop and manage a suite of adaptable, on-brand templates for social media, advertising, emails, and event collateral to streamline production and uphold quality.
• Produce polished assets for product launches, ecosystem partner announcements, tech updates, and community drives.
• Design event materials such as booth graphics, banners, merchandise, and presentation decks for conferences and exhibitions.
• Work closely with the Social Media & Content Manager to ensure assets fit platform requirements and optimize performance.
• Lead creative concept development and execute campaigns focused on brand awareness, customer acquisition, and community engagement.
• Design infographics, data visualizations, and explanatory graphics to make complex blockchain technology accessible and engaging.
• Create illustration systems and unique icons extending the BOB visual narrative.
• Stay informed on design trends relevant to crypto and digital products to introduce innovative creative ideas.
• Use AI-enabled design tools to inspire creativity, generate variants, and expand capacity.
• Produce animated explainer videos that simplify BOB technology for both developers and consumers.
• Edit videos including interviews, founder content, and event footage for social media and owned channels.
• Design and animate short-form videos tailored for platforms like Twitter/X and LinkedIn.
• Maintain a library of reusable animation elements aligned with the BOB brand.
• Incorporate AI video and audio tools to enhance speed and quality of video production.
• Collaborate with product and engineering on web and UI design to ensure brand consistency and meet developer standards.
• Create web assets such as banners, hero images, and interactive landing mockups, delivering Figma-ready designs for engineers.
• Ability to code basic landing pages and dashboards is a valuable advantage.

Candidate Requirements

• At least four years of graphic design experience supported by a diverse portfolio including digital, social media, motion graphics, and branding work.
• Experience in fast-paced startups, technology, fintech or crypto environments, either agency or in-house roles.
• Proven track record of independently managing creative projects from initial briefing through final delivery.
• Experience collaborating across marketing, product, and engineering teams.
• Expert command of Adobe Creative Suite: Illustrator, Photoshop, InDesign, After Effects, and Premiere Pro.
• Proficiency in Figma for web and product design collaboration.
• Strong motion graphics and video editing capabilities with a portfolio demonstrating animation and video.
• Hands-on experience with AI-based creative software such as Midjourney, Firefly, Runway, Stable Diffusion, or Descript.
• Excellent typographic skills and knowledge of layout, color theory and visual hierarchy.
• Strong understanding and enthusiasm for blockchain technology, Bitcoin, Ethereum, and the broader web3 landscape.
• Ability to digest complex technical subjects and convert them into clear and engaging visuals.
• Familiarity with crypto community design trends and iconography distinctive to Bitcoin and Ethereum cultures.
• Exceptional organizational and project management skills, including systematic asset handling.
• Excellent English communication skills for articulating creative concepts to diverse teams.
• Meticulous attention to detail to guarantee quality and brand consistency.
• Adaptability to changing priorities within a dynamic, high-growth setting.
• Self-driven and entrepreneurial mindset, bringing proactive ideas alongside execution.
• Collaborative spirit with experience fostering cross-disciplinary teamwork.
• Product-oriented thinking with focus on performance metrics, conversion optimization, and product KPIs.

Benefits

• Work with a research-focused team.
• Engage in solving innovative and novel challenges.
• Receive token-based compensation options.
• Enjoy fully remote work with flexible location.
• Thirty days of paid vacation annually.
• Allowance available for coworking space expenses.
• Annual team retreat opportunities.