Graphic Designer

Position Summary

Bits & Bows is searching for a meticulous, creative Graphic Designer responsible for managing and evolving the brand's visual identity across various platforms, including customer-facing, retail, wholesale, and internal channels. This role works closely with the CEO, Design, eCommerce, and Marketing teams, focusing on creating, organizing, and maintaining brand and product assets. The designer will contribute to seasonal creative development, product imagery, style guides, line sheets, catalogs, marketing collateral, digital content, and sales collateral.

Responsibilities

• Maintain and enhance the Bits & Bows brand identity through consistent and accurate graphic design execution.
• Manage and develop brand collateral such as style guides, product catalogs, presentations, sales materials, and collection guides for digital and print use.
• Collaborate with leadership and teams to ensure creative work aligns with brand positioning, seasonal themes, and business goals.
• Create and update brand guidelines covering typography, color palettes, logos, iconography, imagery, and graphic treatments.
• Develop reusable design templates and systems aimed at consistency, efficiency, and scalability.
• Audit creative assets for brand integrity and adherence to standards.
• Implement and refine creative workflows, approval processes, and best practices documentation.
• Explore new design technologies and AI tools to advance creative production.
• Manage projects from concept through completion, ensuring high quality and timeliness.
• Organize, standardize, and maintain digital product imagery and content for various eCommerce and marketing platforms.
• Edit, retouch, and optimize product photos, including lifestyle images and infographics, to maintain consistent visual standards.
• Ensure digital assets comply with the technical requirements of websites, retail marketplaces, and other channels.
• Maintain scalable asset libraries with clear organization, version control, and metadata standards.
• Create seasonal creative concepts, campaign themes, and visual storytelling collaborating with cross-functional teams.
• Design digital marketing materials such as website graphics, banners, email creatives, advertisements, social media visuals, and retail event materials.
• Support print design needs including catalogs, packaging, hangtags, signage, and point-of-sale collateral.
• Adapt designs across diverse formats while preserving a unified brand message.

Required Qualifications

• Bachelor’s degree in graphic design, visual communications, fine arts, or a related discipline.
• Between 3 to 5 years of graphic design experience, preferably within apparel, fashion, retail, consumer products, or lifestyle brands.
• Advanced skills in Adobe Creative Cloud applications including Photoshop, Illustrator, InDesign, and Lightroom.
• Strong background in typography, layout, color theory, composition, and visual hierarchy.
• Expertise in photo editing, retouching, and image optimization for digital and print formats.
• Solid understanding of web and print file preparation and production standards.
• Excellent organizational and project management capabilities, adept at juggling multiple priorities and deadlines.
• Keen eye for detail with a passion for maintaining visual consistency.
• Proven ability to collaborate effectively across creative, marketing, eCommerce, product, and leadership teams.

Preferred Experience

• Familiarity with Shopify platform and online retail marketplaces.
• Experience in product photography and lightbox setup.
• Knowledge of AI-driven creative workflows and tools.
• Proficiency in Canva is highly desirable.
• Skills in motion graphics, packaging design, digital asset management (DAM), and product information management (PIM) platforms.
• Basic understanding of HTML and CSS.

Core Competencies

• Strong visual storytelling and creative skill in execution.
• Diligent brand stewardship ensuring consistency.
• Inventive problem-solving capabilities.
• Organizational excellence and acute attention to detail.
• Ownership and accountability in project management.
• Adeptness in cross-team collaboration and clear communication.
• Effective time management and priority setting.
• Adaptability and proactive initiative to improve processes and scalability.
• Balanced creativity aligned with commercial objectives.