Lead Generation Specialist

About the Role

ShepHertz Technologies seeks a seasoned Lead Generation Specialist to enhance our business development efforts in Gurugram. This full-time onsite position calls for a professional with 5 to 8 years of experience in generating B2B leads for IT Services including Digital Transformation, Cloud, AI/ML, SaaS, and Staff Augmentation solutions. The candidate will be adept at uncovering decision-makers, running outbound campaigns, managing CRM pipelines, and facilitating high-quality sales opportunities.

Primary Responsibilities

• Conduct outbound prospecting through LinkedIn, emails, cold calls, and other digital means to acquire qualified B2B leads.
• Identify and research prospective companies, decision-makers, and buying committees across diverse sectors.
• Maintain and develop a robust sales pipeline by consistently discovering new business prospects.
• Use tools such as LinkedIn Sales Navigator, Apollo.io, ZoomInfo, Lusha, and similar databases to compile targeted prospect lists.
• Implement personalized, multi-touch email campaigns to engage and attract potential clients.
• Qualify inbound and outbound leads to ensure alignment with business needs and sales readiness.
• Arrange meetings and product demonstrations between vetted prospects and the sales team.
• Record all prospect interactions and opportunities accurately in CRM platforms like HubSpot, Salesforce, or Zoho CRM.
• Work closely with Marketing and Sales teams to enhance campaign outcomes and lead conversion rates.
• Analyze performance data to refine outreach strategies aimed at increasing engagement and conversion.
• Stay informed on industry trends, competitor moves, and new technologies to identify fresh business openings.
• Prepare and deliver weekly and monthly analytics reports detailing lead metrics, pipeline growth, and conversion results.

Qualifications and Skills

• 5 to 8 years’ experience in B2B Lead Generation, Inside Sales, or Business Development within IT or technology sectors.
• Demonstrated success generating leads in areas like Software Development, Cloud Services, AI/ML, DevOps, Digital Transformation, and Staff Augmentation.
• Comprehensive understanding of B2B sales processes and lead qualification tactics.
• Proficiency using LinkedIn Sales Navigator, Apollo.io, ZoomInfo, Lusha, Hunter.io, and CRM systems such as HubSpot, Salesforce, and Zoho.
• Exceptional skills in prospect research, account mapping, and communication (written and verbal).
• Experience designing and executing email outreach strategies.
• Ability to work independently while meeting lead generation goals.
• Strong analytical skills for reporting and monitoring pipeline health.

Preferred Additional Skills

• Exposure to international markets including US, UK, Europe, APAC, or Middle East.
• Familiarity with Account-Based Marketing (ABM) approaches and marketing automation.
• Background in IT Staffing or Staff Augmentation sales is highly valued.
• Bachelor’s degree in Business Administration, Marketing, IT, or related fields; MBA preferred.

Core Competencies

• Lead Research and Prospecting
• B2B Sales and Lead Qualification
• Account Mapping
• Email Marketing and Outreach
• CRM Database Management
• Negotiation and Communication
• Analytical Thinking
• Relationship Building
• Time Management
• Achievement-Driven Mindset

Benefits and Opportunities

• Engage with cutting-edge technologies and global clientele.
• Experience a collaborative and supportive growth-focused workplace.
• Access to career advancement pathways.
• Performance-based incentives beyond a competitive salary.
• Participation in learning and professional development programs.
• Comprehensive employee benefits package.