Regional Visual Merchandiser

About the Company

V-Bazaar Retail stands as one of India’s rapidly expanding value retail chains, operating in over 95 cities. Their unique one-stop family shopping approach is centered around the philosophy “Daam Kam Fashion Hardam”, prioritizing affordable, contemporary fashion for customers progressing upwards in lifestyle. The brand constantly innovates and designs to ensure excellent customer satisfaction within modern shopping environments, frequently located in untapped markets. Their excellence is recognized through multiple national awards in retailing, value fashion, and visual merchandising, reflecting a vibrant and growth-driven corporate culture focused on superior customer experiences and impactful visual presentation.

Role Overview

This full-time, on-site position based in Patna requires the planning and execution of visual merchandising strategies across regional outlets. Responsibilities encompass the design and deployment of window displays, interior layouts, mannequins, signage, and promotional presentations aligned with V-Bazaar’s branding. The role entails close collaboration with store personnel and regional management to implement seasonal themes, product launches, and campaign visuals that enhance customer engagement and boost sales.

Key Responsibilities

• Regularly visiting regional stores to audit and maintain visual merchandising standards.
• Training store teams on merchandising best practices to ensure consistency and quality.
• Analyzing the impact of visual initiatives on store performance and suggesting improvements.
• Coordinating closely with buying and marketing departments to align visual presentations with overall business goals.
• Managing multiple projects under tight deadlines across various store locations.

Qualifications and Skills

• Effective communication skills to liaise between stores, management, and cross-functional teams.
• Hands-on experience in retail operations, especially within value fashion merchandising.
• Strong customer service focus to design displays that enhance shopper experience and satisfaction.
• Awareness of sales dynamics and the ability to connect visual merchandising efforts to sales and promotional efficacy.
• Proven expertise in creating window displays, store layouts, styling, and maintaining brand consistency.
• Experience in regional or multi-store visual merchandising roles within fashion retail.
• Excellent aesthetic judgment, meticulous attention to detail, and capability to work within strict timelines.
• Willingness to travel frequently within the region and work on-site at stores as necessary.
• Preferred educational background includes diploma or degree in Fashion, Retail Management, Visual Merchandising, or related fields.