Account Manager

About Press Forward

Press Forward is a multidisciplinary public relations and strategic communications firm based in Vermont, dedicated to the outdoor and active lifestyle sector. Originating from public relations roots, the agency now offers expertise in brand communication, copywriting, affiliate marketing, PR, and activation programs for athletes and ambassadors.

Role Overview

The Account Manager position is suited for early to mid-career professionals with proven abilities in marketing and communications. This role entails leading both client teams and relationships, executing extensive research, media pitching, copywriting, and offering insightful marketing perspectives. The position requires cross-agency collaboration and may be performed fully remotely for qualified candidates, with occasional travel to Vermont and client or industry events expected.

Key Responsibilities

• Design and implement PR and communication strategies.
• Build and nurture productive relationships with key media contacts.
• Maintain strong connections with client representatives.
• Facilitate client meetings via virtual platforms and in person.
• Deliver consistent and proactive client reporting on weekly, monthly, and quarterly schedules.
• Consistently pitch story ideas to media outlets and manage follow-ups.
• Craft clear and engaging press releases and content materials.
• Develop targeted media distribution lists for campaigns.
• Track client media coverage for effectiveness.
• Represent clients at trade shows, sales meetings, and media engagements requiring national and potential international travel.
• Participate in outdoor press events supporting client initiatives.
• Possess strong knowledge of social media platforms and marketing tactics.
• Stay informed regarding client industries, competitors, and media landscapes.

Experience and Qualifications

• 2 to 5 years of professional experience in marketing, PR, brand strategy, or journalism.
• Excellent written and verbal communication skills.
• Broad engagement with industry-related media including traditional outlets, podcasts, and digital news sources.
• Demonstrable interest in the outdoor and active lifestyle sectors, including relevant volunteer or internship experiences.
• Genuine passion for outdoor brands and storytelling, with an awareness of influential figures and organizations shaping outdoor recreation culture.

Press Forward welcomes applicants with diverse backgrounds and encourages candidates whose experience might not completely match the stated criteria but who believe they align well with the role and company values.

Compensation and Benefits

Annual salaries for Account Managers and Senior Account Managers typically range between $55,000 and $75,000 based on experience. Additional benefits include a monthly Health Reimbursement Arrangement contribution, dependent care Flexible Spending Account, a 401(k) plan with employer contributions, and generous paid time off.