Acquisition Manager

Position Overview

The Acquisition Manager will be accountable for attracting new customers for deposit liabilities from the open market. They will support the Customer Relationship Staff (CRS) specializing in unsecured loans by converting existing borrowing clients into depositors. Enhancing the existing customer base by effectively cross-selling relevant banking products and services aligned to customer profiles and needs is key. Furthermore, the role involves educating customers on using Automated Teller Machines (ATM) and Business Correspondents (BCs) to promote alternative banking channels.

Key Responsibilities

• Achieve assigned branch targets related to new liability acquisitions and conversions from current borrowers.
• Identify prospective customers compliant with product criteria through leads generated internally or by referrals and alternate channels.
• Maintain an updated prospect database; personally engage with select potential clients and nurture these relationships.
• Collaborate closely with CRS-Unsecured Loans by accompanying them on field visits to aid in converting borrowing customers to deposit customers.
• Cross-sell secured loan products by providing quality leads to loan officers and relay customer insights and product feedback to the Branch Sales Manager.
• Deliver courteous, professional customer service to reduce dormancy and attrition by maintaining regular contact and resolving queries on accounts, fixed and recurring deposits, remittances, and third-party offerings.
• Assist customers in completing account opening documentation, ensure KYC compliance, and verify all necessary documents and signatures.
• Strictly adhere to KYC norms and promote usage of alternate channels like ATMs and BCs by training customers accordingly.
• Stay informed on liabilities products and branch offerings, resolve CRS queries regarding liabilities, and fulfill mandatory training requirements.
• Complete goal-setting, performance reviews, and appraisal processes punctually.

Required Skills & Qualifications

• Graduate preferably in commerce or related fields.
• Minimum of 3 years of sales experience, ideally within retail banking.
• Certification in AMFI or IRDA is required.
• Basic understanding of retail banking products and procedure compliance.
• Skilled in documentation and fluent communication in the local language.
• Demonstrated courteous customer handling, time management, effective selling and telephonic cold calling skills.
• Willingness to travel and relocate according to business needs and opportunities.
• Competencies include planning and organizing, execution drive, relationship management, and strong customer focus.

Additional Information

• Reports directly to the Branch Sales Manager - Branch Banking.
• Works closely with unsecured loan and secured loan teams, operations, regional product & marketing, state HR, and BC agents.
• Grade: DM-I.
• All tasks and responsibilities align with branch-specific targets for CASA, term deposits, and customer segmentation such as NRIs, senior citizens, and HNI clients.

Document Control

• Prepared by Priyanka Pal on 20-03-2026.
• Reviewed by Jyothi Mohan on 24-03-2026.
• Last updated by TM Team on 27-03-2026.