Assistant Digital Brand Manager

The Opportunity

As Assistant Digital Brand Manager, you will support the Brand Marketing Controller, who reports into the Brand Director, on priority projects and high-impact campaigns that build brand awareness and support growth in the UK. The position is based in central London and requires four days per week in the office.

You will play a hands-on role in several key areas, including SEO, GEO, website strategy, and YouTube campaign activity.

About the Company

itsu is a healthy, Asian-inspired quick-service retail and grocery brand with more than 70 stores across the UK and a strong grocery presence across Europe and other markets. The brand is known for fresh food prepared daily in every shop and has ambitious plans to keep expanding its store network while growing its grocery business. Combining nutritious food, modern technology, innovation, and a skilled team, itsu positions itself as part of the future of fast food.

The grocery division brings the brand into supermarkets, health food stores, online channels, wholesale, and international markets through products such as crispy seaweed thins, frozen gyoza and bao, brilliant’broth, rice’noodles, and miso’easy.

Diversity and Inclusion

itsu [grocery] is committed to creating a diverse, equitable, and inclusive workplace. Applications are welcomed from candidates with a wide range of backgrounds.

When submitting an application, candidates are asked to remove their full name, school or university name, address, email address, and photographs from their CV and cover letter. CVs that are not anonymised may not be reviewed.

Responsibilities

• Partner with the Brand Marketing Controller to drive SEO, GEO, and website strategy for itsu.com/grocery.
• Manage the relationship with the grocery SEO agency and coordinate day-to-day collaboration.
• Work alongside the itsu restaurant digital team to ensure alignment across functions.
• Oversee the website development agency relationship for the grocery website.
• Update and maintain itsu.com/grocery content for global markets, including the UK, EU, and US.
• Coordinate the briefing, uploading, and maintenance of itsu grocery product pages on retailer websites.
• Support YouTube campaigns through execution, asset development, measurement, performance review, and ongoing optimisation.
• Brief internal design teams to produce consistent, brand-aligned creative assets for campaigns and the grocery website.
• Assist with brand health and NPS tracking, as well as other supporting activity when required.
• Contribute to paid social and influencer campaign activity where needed.

Requirements

• Demonstrated success in planning and delivering SEO and GEO strategies that improve website visibility.
• Experience measuring SEO and GEO outcomes and presenting clear reports to senior stakeholders.
• Proven ability to manage relationships with SEO and website agencies.
• Comfort working across teams and coordinating multiple stakeholders.
• Strong organisational skills with excellent attention to detail and accuracy.
• A proactive, adaptable, and positive approach.
• Commercial awareness with a strong focus on results.
• Previous experience in FMCG.

Benefits

• Competitive salary.
• Competitive bonus scheme.
• 25 days of holiday plus bank holidays, with two bank holidays exchangeable for other religious holidays.
• Health insurance.
• Company pension scheme.
• Hybrid working with 2 days working from home.
• Option to work from abroad.
• 50% employee discount in itsu shops.
• Free itsu lunch.
• Discounts with major retailers.
• Salary sacrifice schemes for cycling and electric vehicles.
• Substantial training budget for ongoing development.

Additional Information

This role is based in central London and follows a four-day office schedule.