Brand Associate

Role overview

This position sits within the Branding & Advertising team in the global marketing function and supports brand building across Lonza’s diverse business areas. The role focuses on strengthening brand equity through measurable KPIs while helping maintain a consistent, data-led brand presence. In this role, you will act as a brand representative and steward, contributing to Lonza’s positioning as a leading CDMO (Contract Development and Manufacturing Organization).

Work arrangement

This is an office-first position. Most of the work is expected to be done from the office, with the option to work remotely for 20% of the time, which equals one day each week.

Paid trade advertising support

• Build and maintain a central record of trade publication contacts, media kits, audience details, ad formats, and pricing.
• Help prepare internal media proposals for paid trade campaigns across different modalities, including format choices, timing, and estimated costs.
• Set up and manage approved paid trade media plans in Wrike, ensuring tasks, ownership, timelines, and progress are tracked accurately.
• Track bookings, deadlines, artwork submissions, and live ad placements throughout each campaign.
• Collect and archive proof of placement such as screenshots, links, PDFs, and performance metrics for every campaign and placement.
• Support market scanning and competitor benchmarking by reviewing presence in trade publications and sharing observations.
• Provide input for quarterly and year-end paid media performance reports for Business Platforms.
• Assist in reviewing campaign outcomes, identifying early trends, and spotting improvement opportunities for future media planning.
• Contribute to process enhancements by improving templates, trackers, and operating methods for media planning and reporting.

Flagship events support

• Coordinate administrative workflows for major industry events such as DCAT Week, DCAT Summit, and CPHI Worldwide.
• Maintain calendars, arrange team meetings across time zones, and help create event timelines.
• Support the communication framework for each event by ensuring team members have the right documents, access, and instructions for on-site execution.
• Update shared event records, manage attendee lists, and help information move smoothly between internal teams and event organizers.
• Create, distribute, and manage Brand Share of Voice and Event Visibility surveys for flagship and select tier 1 events, then prepare event-level reports and an annual fiscal-year view of performance trends.

Project management responsibilities

• Set up and monitor campaign creation and launches, including workflow approvals, within Wrike.
• Coordinate brand naming and trademark creation and launch activities, including approval processes.
• Support industry awards management by identifying opportunities, maintaining award calendars, handling submissions, and preparing reporting, evaluations, and competitor analysis.
• Maintain the Global Marketing team’s preferred agency and supplier database.

Core expectations

• Bring strong business, creative, and people skills to the role.
• Encourage brand advocacy among Lonza employees, partners, and vendors.
• Work with strong attention to detail and solid analytical thinking, especially in brand metrics and reporting.
• Collaborate effectively in a team setting with an agile, execution-focused mindset.
• Build productive relationships with multiple partners and vendors worldwide.
• Communicate clearly and professionally with excellent interpersonal skills.
• Be proactive in delivering results and managing change through to completion.

Critical capabilities

• Ability to interpret brand and data metrics and turn them into practical reporting.
• Strong organizational and project management skills, with proven ability to drive complex workflows to completion using tools such as Wrike.
• Excellent collaboration and relationship-building skills for working with global vendors and partners.
• Results-oriented mindset with adaptability and follow-through.
• Careful approach to deadlines, artwork submissions, and proof-of-placement tracking.

Preferred background

• Prior experience in branding, advertising, or marketing operations in an international environment.
• Experience with trade media planning or large-scale industry events and conferences.
• Exposure to the CDMO or life sciences sector is an advantage.
• Demonstrated ability to build brand advocacy across employees, partners, and vendors.

About the company

Lonza operates across more than 30 sites on five continents, with globally connected teams working together to help manufacture the medicines of tomorrow. The company’s values are Collaboration, Accountability, Excellence, Passion, and Integrity. Lonza encourages ideas of every size, values diverse perspectives, and is committed to an inclusive workplace where employees can help turn customer breakthroughs into real therapies.

Additional information

Reference number: R75258.