Content & Creative Specialist - Arabic Speaker

Overview

Dr. Scent seeks a digitally adept and imaginative Content & Creative Specialist to join their marketing team. This role focuses on developing compelling content across social media platforms, e-commerce sites, retail campaigns, and regional partner initiatives, particularly targeting GCC consumers. Proficiency in Arabic and English content creation, along with cultural insight, is vital.

Key Responsibilities

• Generate captivating bilingual content for platforms including Instagram, TikTok, Snapchat, Facebook, websites, WhatsApp campaigns, e-commerce, and partner outlets.
• Craft captions, short-form texts, campaign messages, product details, promotional materials, and scripts for stories and reels.
• Ideate content related to fragrance lines, scent machines, home fragrances, retail promotions, B2B offers, and seasonal sales.
• Customize content to resonate with GCC cultural preferences and purchasing behaviors.
• Develop monthly content schedules aligned with campaigns, launches, seasonal events, and retail promotions.
• Compose creative briefs for collaboration with designers, photographers, videographers, influencers, and agencies.
• Support campaigns for occasions like Eid, Ramadan, summer events, mall activations, kiosk promotions, e-commerce offers, and B2B programs.
• Propose innovative creative directions influenced by social trends, consumer insights, competition, and brand goals.
• Adapt marketing materials for various regional partners and sales channels.
• Produce mobile-friendly social content such as reels, stories, TikTok clips, behind-the-scenes footage, product showcases, and events coverage.
• Coordinate with creative teams to ensure high-standard, visually engaging social content consistent with brand identity.
• Oversee quality control of content to eliminate errors and ensure adherence to the brand's tone and guidelines.
• Maintain a repository of content assets including captions, visuals, reel concepts, campaign ideas, and product messaging.

Essential Qualifications

• 2 to 5 years of experience in content creation, digital marketing, creative marketing, or social media management.
• Fluent in both Arabic and English, with strong Arabic copywriting skills specifically for GCC audiences.
• Preferred background in sectors such as beauty, fragrance, fashion, retail, FMCG, e-commerce, or lifestyle.
• Well-versed in social media trends, especially on platforms like Instagram, TikTok, Snapchat, including reels, stories, and short-form videos.
• Basic proficiency with design and video editing tools such as Canva, CapCut, Adobe Express, Photoshop, Illustrator, or similar applications.
• Keen aesthetic sense focused on branding, layout, product presentation, and visual storytelling.
• Ability to produce and direct mobile-first video content and social media shoots.
• Strong organizational skills to effectively manage multiple projects and deadlines.
• A portfolio demonstrating prior work in content creation, captions, reels, designs, or campaigns is mandatory.