Content Director

Overview

Teaching Socials stands as one of the fastest-growing consulting firms across the DACH region, specializing as the top advisory entity for Personal Brands in finance and real estate sectors.

Role & Impact

As a Content Director, you will be the strategic architect behind our entire content framework, tasked with not just creating content but forging dominant market-leading brands.

Key Responsibilities

• Develop comprehensive strategies for multi-channel presence including Instagram, TikTok, and YouTube.
• Create content formats, series, and distinct brand positioning.
• Conduct trend research and ideation to lead rather than follow market shifts.
• Craft hooks, scripts, and viral content mechanisms.
• Narrate compelling stories centered on building a 100-million-euro company.
• Analyze watch-time, viewer drop-offs, and content performance data.
• Derive actionable insights from creator analytics to fine-tune strategies.
• Integrate AI-based tools in ideation, scripting, and data analysis, embracing an AI-first approach.
• Iterate, test, and scale content formats effectively.
• Manage a structured content calendar diligently.
• Develop content by leveraging interviews and raw footage.
• Be present onsite in the Mannheim/Hockenheim office to collaborate actively.
• Participate in front of the camera as part of content delivery.
• Work closely with editing, social media, and leadership teams.
• Establish scalable content systems for sustained growth.

Requirements

• Have content creation as an intrinsic part of your identity beyond a mere job.
• Possess deep knowledge of viral content strategies and platform algorithms.
• Exhibit a keen sense for trends, engaging hooks, and storytelling techniques.
• Showcase proven content success backed by concrete performance metrics.
• Experience in building personal brands or creator channels.
• Think natively of platforms like TikTok, Instagram, and YouTube.
• Adopt an AI-first mindset.
• Understand basic editing concepts such as timing, captions, and B-roll usage.
• Comfortable and experienced in appearing on camera.
• Have grown your own channels independently.
• Maintain high energy levels and a strong willingness to learn.
• Demonstrate a 'student mentality' with full ownership of tasks.
• Willingness to relocate to Mannheim.
• Commit fully with 100% dedication.

What We Are Not Looking For

• Traditional social media managers lacking strategic vision.
• Candidates with no measurable content achievements.
• Individuals producing content without understanding performance.
• Pure copywriters focusing solely on emails, funnels or landing pages.
• Those lacking ambition for growth.

Additional Information

This position requires physical presence at the Mannheim/Hockenheim office and involves both strategic leadership and hands-on content creation, including on-camera involvement. The role emphasizes a blend of creativity, data-driven optimization, and trendsetting in the personal branding space within finance and real estate industries.