Content Strategist

About the Role

We are seeking a Content Strategist to take full ownership and coordination of our content ecosystem, including SEO, PR, social media, and blog content, creating a unified, efficient strategy. This is a hands-on role focused on outcomes rather than managing personnel, where you will coordinate with multiple internal teams and external partners like SEO agencies and PR firms.

Key Responsibilities

• Develop and maintain a cohesive content strategy integrating SEO goals, PR activities, social campaigns, and blog publishing aligned with business objectives.
• Lead coordination and daily management of external SEO and PR agencies by setting priorities, issuing briefs, reviewing outputs, and ensuring strategic alignment.
• Drive SEO-focused content initiatives by collaborating on keyword research, content gap analyses, on-page SEO, and editorial calendar management.
• Run a synchronized editorial calendar across blog, social channels, and media, ensuring all campaigns launch cohesively and stakeholders stay informed.
• Create content through various methods, including writing personally, briefing design teams, or utilizing AI tools to produce quality results efficiently.
• Optimize social media content tailored to each platform’s audience and trends, working closely with internal teams on media development.
• Align content launches with internal marketing channels, collaborating with Lifecycle Marketing and Digital Marketing teams for timing and sequencing.
• Leverage AI tools and marketing platforms such as ChatGPT, Jasper, CMS, scheduling tools, and SEO software (Ahrefs, Semrush) to accelerate content planning and delivery.
• Establish key performance indicators (KPIs) across channels, create reporting frameworks, and use analytics to refine strategy and enhance successful efforts.
• Collaborate effectively across functions including marketing, design, product, sales, and leadership to integrate expertise and ensure content meets business requirements.

Qualifications

• 4 to 7+ years of experience in content strategy, marketing, or a closely aligned role.
• Proven ability to manage external agencies and PR firms as the primary client-side liaison.
• Strong SEO knowledge including keyword research, content optimization, and the ability to implement agency recommendations.
• Experience with social media platforms such as LinkedIn, Instagram, X, TikTok, and YouTube, understanding content performance on these channels.
• Proficiency with AI content generation tools and modern marketing technologies for planning, drafting, and publishing content.
• Excellent writing and editing skills enabling creation of polished content when needed.
• Strong organizational and project management capabilities to handle multiple concurrent projects effectively.
• Comfortable interpreting analytics from GA4, SEO tools, and social media insights to drive data-informed decisions.
• A proactive self-starter attitude with an ability to independently identify and advance tasks without extensive supervision.

Additional Advantages

• Experience in media production such as video, audio, or visual storytelling, especially directing design efforts.
• Familiarity with the fertility or related healthcare industry.
• Ability to build content performance dashboards using tools like Looker Studio or Tableau.

Compensation & Benefits

• Salary range: $85,000 to $95,000 annually, based on experience.
• Benefits package includes health insurance, 401(k), paid time off (PTO), and fertility support benefits.