Influencer Development Specialist

About Later

Later is a leading influencer marketing company that empowers brands to confidently design impactful campaigns by combining genuine creator relationships, insightful data, and expert advice. Utilizing an AI-driven platform and proprietary data amassed over a decade—including billions of social interactions, impressions, and verified influencer-driven purchases exceeding $2.4 billion—Later enables marketing teams to anticipate successful strategies before launch.

Later collaborates with major enterprises such as Nike, Wayfair, Unilever, and Southwest Airlines to connect creativity with measurable business results, ensuring campaigns not only captivate but also generate tangible growth in awareness, engagement, and revenue.

Position Overview

The Influencer Development Specialist will focus on cultivating and advancing a targeted group of creators within the Mavely platform. This role is pivotal in Later's creator monetization efforts, emphasizing progression through activation milestones and fostering consistent Commissionable GMV (CGMV) increase following interactions. The specialist will leverage data-driven CRM pipelines, tailored outreach, and personalized engagement to convert leads into revenue-generating creators, working closely with Campaigns, Lifecycle, and Revenue Operations teams to align opportunities and provide insights that enhance platform strategies.

Key Responsibilities

• Manage and prioritize a specific portfolio of creators using CRM pipelines, focusing on high-impact activation opportunities including specialized segments.
• Implement systematic outreach and follow-ups to boost engagement, schedule meetings, and promote platform activation.
• Ensure precise CRM data management, tracking all engagements, pipeline progress, and creator statuses.
• Analyze successful creator patterns to replicate effective activation tactics across the portfolio.
• Conduct one-on-one sessions with creators to promote platform value, activate accounts, and discuss monetization strategies.
• Guide creators through essential milestones like link generation, brand alignment, and initial revenue achievements.
• Offer personalized, actionable advice to maximize creator earnings based on demographic and niche insights.
• Develop and sustain trusting relationships to foster ongoing creator engagement and revenue growth.
• Drive measurable CGMV increases by influencing creator behavior and platform usage post-engagement.
• Monitor essential KPIs such as meetings booked, activation percentages, and revenue uplift, optimizing strategies accordingly.
• Use data analytics to refine outreach efficiency and prioritize efforts within the portfolio.
• Collaborate cross-functionally to align strategies, interpret creator feedback, and contribute to product and marketing enhancements.
• Stay updated on creator ecosystem trends to continuously improve activation approaches and frameworks.

Success Milestones

• By 30 days: Gain a thorough understanding of creator pipelines, complete initial outreach efforts, and begin scheduling individual creator meetings.
• By 90 days: Achieve activation targets including meeting and activation rates and identify factors behind top-performing creators.
• By 6 months: Sustainably increase CGMV through refined outreach processes informed by data insights.
• By 1 year: Become a trusted partner for creators within the portfolio and actively influence pipeline and activation strategy development.

Qualifications

• 2 to 4 years of experience in roles focused on client interaction and revenue generation such as sales, account management, or customer success.
• Proven skills in influencing outcomes through direct communications including calls and email outreach.
• Familiarity with CRM systems, preferably HubSpot, for managing pipelines or business books.
• A data-oriented approach to connect activities with revenue results and improve performance.
• Strong verbal and written communication capabilities with an emphasis on clarity, empathy, and trust-building.
• Good understanding of social media platforms, affiliate marketing, and the creator economy.
• Organized, adaptable, and capable of juggling multiple priorities in a dynamic environment.
• Experience in influencer marketing, the creator economy, or affiliate platforms is advantageous.

Work Ethic and Values

• Results-focused: Prioritizes impactful work, meets deadlines, and remains flexible while focusing on outcomes.
• Strategically minded and customer-centric: Anticipates challenges and opportunities, aligning decisions with sustainable growth and maintaining trust through insights.
• Curious and growth-driven: Constantly seeks learning, asks insightful questions, and innovates with a mindset of continuous improvement.
• Collaborative and resilient: Adapts positively to changes, problem-solves effectively, shares knowledge, and fosters team morale.
• Accountable and honest: Takes ownership, upholds high standards, and embraces transparent feedback for growth.
• Emotionally intelligent: Builds inclusive relationships through empathy, inspires others with integrity and optimism.

Compensation and Work Location

Later employs a data-informed compensation model, benchmarked against market rates based on function, level, geography, and scopes such as base plus potential commissions or salary only. Salary ranges from $51,500 to $81,900, with final offers dependent on skills and experience. The company evaluates compensation bi-annually and offers various benefits to permanent employees.

Though headquartered in Boston, MA, as well as Vancouver, BC and WA, this position is fully remote.

Diversity and Inclusion

Later is devoted to fostering an inclusive environment through unbiased hiring, equitable pay, and promotion practices. Committed to diversity, the company ensures equal opportunity without regard to race, color, religion, gender identity or expression, national origin, disability, or age. Accommodations during the recruitment process are available upon request.