Job description

About the Role

This is an exciting opportunity for a creative brand designer to shape the visual identity of a new coffee roasting and events business based in the UK. The core of this project involves developing a cohesive brand, including a logo and mascot, that evokes the atmosphere of vinyl listening bars and cafés, drawing inspiration from Scandinavian and Japanese aesthetics. The ideal candidate will employ an illustration-led approach to craft a visual direction that appeals to urban, design-savvy individuals who appreciate music culture and daily routines. The collaboration will focus on refining a single concept to ensure the brand communicates subtlety and sophistication, avoiding overly loud or gimmicky visuals. Guidance will be provided through reference materials, with the possibility of continued work as the brand grows.

Deliverables

Establish a primary illustration style that dictates the brand's visual language.
Design a straightforward yet memorable logo or wordmark.
Create a concept for coffee bags or sleeves that integrates the established illustration style.
Optionally, develop supplementary icons or graphic elements to enhance the brand identity.
Engage in close collaboration to refine and finalize a single, unified concept.
Integrate feedback and adjust designs to align with the brand's vision and target demographic.

Requirements

A strong portfolio demonstrating expertise in brand identity, illustration, and packaging design, with a preference for experience in the music, café, or lifestyle industries.
Proficiency in industry-standard illustration and graphic design software, such as Adobe Illustrator and Photoshop.
The ability to interpret provided reference materials and translate them into a distinctive visual direction.
Exceptional communication skills and a willingness to engage in collaborative creative processes.
A solid understanding of Scandinavian and Japanese design principles.
Meticulous attention to detail and a preference for a refined, minimalist aesthetic in branding.
Availability for the initial project with the potential for ongoing engagement.

About Twine

Twine is a premier freelance marketplace that connects businesses with highly skilled freelancers, consultants, and contractors for creative and technical needs. Serving a diverse clientele from Fortune 500 companies to emerging startups, Twine facilitates global team expansion.

Our Mission

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Junior Brand Designer