Marketing Data Analyst

Overview

An established organisation in the education sector is seeking a Marketing Data Analyst on a 6-month contract. The role is based in London with one office day per week and is focused on turning marketing data into practical commercial insight. The assignment is described as outside IR35, with a day rate of approximately £600 per day noted in the source.

What you'll do

• Turn marketing data into clear, actionable insights that support decision-making.
• Review and improve customer journeys across multiple channels and touchpoints.
• Use analysis to inform commercial decisions around acquisition, retention, engagement and app usage.
• Work with data sourced from HubSpot and Microsoft Dynamics.
• Share findings and recommendations with marketing and wider business stakeholders.
• Handle analytical work independently while balancing several priorities at once.

What we're looking for

• Solid background in marketing analytics and customer journey evaluation.
• Hands-on experience using data from HubSpot and/or Microsoft Dynamics.
• Strong problem-solving ability and analytical thinking.
• Confidence in translating technical analysis into plain-English business advice.
• Excellent communication and stakeholder management skills.
• Ability to work autonomously and deliver projects without close supervision.

Preferred background

• Experience in the education sector is an advantage.
• Exposure to both analytics and business analysis work is desirable.
• A wider analytical toolkit than standard BI dashboards and reporting is preferred.

Additional details

This contract is noted as outside IR35 in the role title, while the pay section states an approximate rate of £600 per day and labels it as inside IR35. The engagement length is 6 months. The role is based in London with a requirement to be in the office one day each week.