Media Buyer / Performance Marketer

About the Role

Al Rasikhoon Real Estate is seeking an energetic and goal-driven Media Buyer / Performance Marketer to oversee and manage digital advertising initiatives. This position plays a critical role in driving quality lead generation across multiple platforms including Meta (Facebook/Instagram), Google, TikTok, and Snapchat. The ideal applicant will possess solid expertise in real estate marketing, sharp analytical abilities, and a strong focus on optimizing advertising spend for the best returns.

Key Duties

• Design, launch, and refine performance-driven campaigns on platforms such as Meta Ads, Google Ads, TikTok Ads, and Snapchat Ads.
• Create and implement lead generation and conversion strategies tailored to the real estate industry.
• Collaborate with creative and content teams to produce compelling advertisements and effective landing pages.
• Execute A/B testing on ad types, messages, target audiences, and channels to identify optimum strategies.
• Track campaign results and regularly prepare reports containing practical recommendations.
• Manage budgets and bidding strategies to maximize ROI while ensuring lead quality.
• Keep abreast of the newest platform developments, trends, and best practices in performance marketing.
• Partner with internal teams to ensure marketing efforts align with overall business goals.

Required Qualifications

• 2 to 4 years of direct experience in digital advertising and media buying roles.
• Expertise in utilizing Meta, Google, TikTok, and Snapchat advertising platforms.
• Experience in lead generation with a preference for real estate industry knowledge.
• Familiarity with performance measurement tools like Google Analytics 4 (GA4), Google Tag Manager (GTM), or AppsFlyer.
• Working knowledge of design software such as Canva, Adobe Illustrator, or Photoshop is advantageous.
• Excellent analytical skills, meticulous attention to detail, and effective time management.
• Bachelor’s degree in Marketing, Business, or a similar discipline.
• Proficiency in Arabic is mandatory.

Additional Information

• Employment type: Full-time position.
• Applicants must be able to reliably commute or be willing to relocate to Ajman before joining.