Regional Expansion Manager

About Cult Fit

Cult Fit is a premier health and fitness organization committed to making wellness accessible and enjoyable. Operating a network of innovative fitness centers, Cult Fit collaborates closely with franchise partners to provide exceptional service and broaden its footprint.

Role Overview

As the Regional Expansion Manager, you will spearhead and supervise a team dedicated to Cult Fit’s franchise growth by managing new fitness center launches across specific regions. This role involves overseeing franchise partnerships, selecting sites, planning business cases, and ensuring operational readiness in line with Cult Fit’s strategic objectives. Strong leadership, analytical ability, and organizational skills are essential to achieving success in this impactful position.

Responsibilities

• Lead, develop, and guide a high-achieving team responsible for franchise expansions and fitness center openings.
• Set clear priorities, provide strategic direction, and ensure accountability to achieve project and company goals.
• Cultivate a culture of collaboration and high performance, encouraging innovation and team ownership.
• Establish and maintain robust relationships with franchise partners to facilitate smooth launch processes.
• Support franchisees with site identification and micro-market analysis aligned with strategic goals.
• Lead the preparation and approval of detailed site-specific business cases, securing partner consensus on financial and operational plans.
• Manage the complete lifecycle of new center launches ensuring timely delivery within budget and quality benchmarks.
• Coordinate efforts with internal units such as Real Estate, Operations, Marketing, HR, Finance, and Quality to guarantee launch readiness.
• Track and report project progress rigorously, anticipating and mitigating potential issues.
• Direct site scouting and evaluation activities abiding by site selection criteria and market strategies.
• Conduct comprehensive market research including competitor analysis, residential density, and retail data to establish strong site selection rationales.
• Lead high-level lease negotiations with landlords in partnership with franchisees and Real Estate teams.
• Drive process enhancements to shorten launch timelines, reduce costs, and elevate customer experience.
• Ensure alignment among cross-functional teams for operational readiness covering staffing, technology audits, presales, and marketing.
• Use insights from previous launches to refine tactics and develop best practices for future projects.

Qualifications

• Minimum 7 years of experience in program management, franchise expansion, or business development with at least 3 years in leadership overseeing teams.
• Bachelor’s degree in Business Administration, Real Estate, or related fields; MBA is preferred.
• Demonstrated leadership in dynamic, high-pressure environments.
• Strong strategic thinking skills with the ability to align team efforts with broader organizational goals.
• Expertise in data-driven analysis for decision-making and process improvement.
• Exceptional communication and stakeholder management abilities to engage diverse internal and external partners.
• Proven problem-solving skills to anticipate and resolve challenges effectively.
• Willingness to travel for site visits, partner engagement, and market assessments.