Retail Marketing Manager

About Live Tinted

Live Tinted is a beauty brand dedicated to inclusivity, creating innovative, high-quality complexion, SPF, skincare, and color products designed to meet the diverse needs of consumers. As the brand expands throughout North America and internationally, we seek a skilled Retail Marketing Manager to spearhead retail marketing activities, nurture strategic partnerships, and elevate our presence where customers shop.

Key Responsibilities

The Retail Marketing Manager will spearhead the creation and implementation of top-tier retail marketing initiatives that boost brand awareness, customer traffic, sales conversions, and overall partner productivity across Live Tinted's retail accounts.

This position will primarily manage the day-to-day marketing partnership with Ulta Beauty and Sephora Canada, while also supporting international expansion and future retail collaborations. Candidates should be adept at annual marketing planning with merchant teams, orchestrating launch schedules, visual merchandising, event coordination, digital content management, and cross-departmental execution.

Close collaboration with Sales, Brand Marketing, Operations, Creative, Product Development, and E-Commerce teams is essential to ensure each retailer launch and campaign are executed with a premium, seamless Live Tinted experience.

Responsibilities

• Develop and oversee annual retail marketing calendars for Ulta Beauty and Sephora Canada.
• Create comprehensive retailer marketing plans aligned with new product launches, hero items, seasonal promotions, exclusive retail events, and campaigns.
• Adapt brand campaigns to retailer-specific marketing executions that optimize visibility and conversion rates.
• Discover new partnership opportunities to enhance retailer relationships and expand brand recognition and sales.
• Manage retailer marketing budgets and oversee cooperative advertising investments.
• Lead all aspects of the Live Tinted-Ulta Beauty partnership, including promotional planning, launch support, exclusive campaigns, events, sampling, influencer collaborations, social and digital marketing, CRM activations, merchant presentations, and cross-functional communications.
• Direct marketing initiatives supporting Sephora Canada such as launch strategies, promotional scheduling, retail events, sampling, in-store animations, education programs, digital assets, paid media, merchandising, product storytelling, and partnership alignment.
• Coordinate cross-functional efforts for all product launches, managing timelines, briefing retail teams, and ensuring flawless execution across all touchpoints.
• Partner with Creative and sales leadership to implement visual merchandising solutions across retail fixtures, displays, signage, testers, sampling, and educational materials to heighten the in-store experience.
• Oversee the production and delivery of all retailer marketing assets, including online product pages, homepage features, email campaigns, retail media, promotional materials, educational content, presentations, and social assets.
• Plan and execute retailer events like Ulta FLC, Ulta Beauty World, Sephora Canada events, founder appearances, masterclasses, education sessions, consumer events, and exclusive experiential programs.
• Collaborate daily with cross-functional teams to align retailer priorities, ensuring seamless communication between sales, marketing, operations, creative, product development, and e-commerce.
• Analyze marketing performance and KPIs, generate comprehensive post-launch reports and retailer presentations, and suggest data-driven improvements for future initiatives.

Qualifications

• 3 to 6 years of experience in retail marketing, shopper marketing, or trade marketing, preferably in the beauty, skincare, cosmetics, or fragrance industries.
• Proven experience managing retailer marketing partnerships with Ulta Beauty is mandatory.
• Experience supporting Sephora Canada or North America retail marketing is strongly preferred.
• In-depth knowledge of retailer marketing calendars, promotional strategies, merchandising, visual merchandising, and omnichannel retail marketing is required.
• Demonstrated success executing retail product launches.
• Strong project management and organizational capabilities.
• Excellent communication and presentation skills.
• Collaborative approach with strong influencing and interpersonal skills across diverse teams.
• Analytical aptitude to convert campaign data into actionable insights.
• Passion for the beauty sector and a commitment to crafting outstanding consumer experiences.