Content Specialist

About Unfound Health

Unfound Health is pioneering India's first personalized nutrition platform grounded in rigorous scientific research. By integrating blood biomarker analysis, genetic data, lifestyle information, and advanced nutritional science, the company formulates individualized supplement protocols rather than relying on generic health trends. Positioned as a mass premium brand, Unfound caters to customers seeking clinical precision, exceptional service, and measurable health outcomes. The company is currently focused on developing a world-class product and brand with no tolerance for mediocrity.

Role Overview

As a Content Specialist with expertise in science communications, you will bridge the divide between complex health science and accessible storytelling. This role involves creating educational, trustworthy, and compelling content that supports marketing objectives and builds brand reputation.

Key Responsibilities

• Manage and craft content across diverse channels including the company website, Meta (Facebook) advertising, social media platforms, email marketing, and product educational materials.
• Collaborate closely with founders, designers, medical doctors, and nutrition specialists to ensure the content is scientifically accurate, engaging, and clear.
• Write and optimize website copy such as landing pages and product descriptions to improve customer journey and conversion rates.
• Develop educational content explaining ingredients, biomarkers, and health conditions to support SEO efforts and user understanding.
• Create compelling ad copy for Meta and Google campaigns, including hooks, headlines, and calls to action, and participate in continual messaging tests and A/B experiments.
• Design social media content calendars and write scripts for formats like Reels and short videos; also produce carousel posts and educational graphics aligned with the latest health trends.
• Conduct in-depth research by reviewing scientific literature, clinical studies, and ingredient data to translate technical information into consumer-friendly narratives; maintain a repository of validated references.
• Establish and maintain a consistent, premium brand tone of voice that underscores evidence-based credibility and builds trust with the audience.

Candidate Profile

• Minimum of 2-7 years' experience in content marketing, copywriting, or health communication roles.
• Exceptional command of written English and ability to break down complex scientific concepts into simple, engaging content.
• Strong research capabilities and a curiosity for nutrition, longevity, and preventive healthcare.
• Meticulous attention to detail and commitment to fact-checking.

Preferred Qualifications and Experience

• Academic background in Nutrition, Dietetics, Biotechnology, Pharmacy, Biomedical Sciences, or related life sciences disciplines.
• Experience in medical writing or healthcare communications.
• Previous roles in direct-to-consumer health, wellness, or nutrition brands, especially within startup environments.
• Proven experience collaborating with founders in dynamic, fast-paced companies.

Additional Skills (Bonus)

• SEO-oriented content creation experience.
• Familiarity with AI content tools such as ChatGPT, Claude, or Perplexity.
• Basic knowledge of Meta Ads and performance marketing operations.
• Proficiency with graphic design platforms like Canva or Figma.
• Skills in video scripting and content strategy planning.

Success Metrics in First Six Months

• Establish a steady and effective content production workflow across website, advertising, and social channels.
• Boost website engagement and organic search traffic significantly.
• Enhance the volume and effectiveness of Meta ad creative assets and speed of testing.
• Develop a comprehensive library of scientifically backed content covering ingredients and relevant health issues.
• Ensure that all customer-facing claims comply with accuracy and clarity standards.